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tobygw

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#1  Edited By tobygw

I'm taking a Communications course on algorithms, and part of it involved using Lightbeam to monitor trackers / tracking cookies that are on websites. I found that one of the websites I visit with the most trackers is GiantBomb, so I thought I'd share with you guys the companies that monitor your activity on GiantBomb in some way.

This is not meant to pass any judgement on the use of such trackers or to fully explain them, as many of them are redundant marketing tools I'm too laze to figure how they specifically work. This is merely to add some perspective to the things that go on behind the scenes when you load up GiantBomb.

I will try and provide vague explanations from what I understood of most of these, but feel free to explore further. In total, there are 24 different companies tracking user data in some way on the site.

Adobe

tracks GiantBomb with

  • Demdex.com

Adobe bought this company in 2011, which seems to be a "behavioural data bank" which essentially breaks down users into easy to discern behavioral/demographic groups.

AOL

tracks GiantBomb with

AOL's large ad / publishing platform.

AppNexus

tracks GiantBomb with

A service for better buying / selling of ads. The Guardian gave a short 2012 write-up here.

Bidtellect

tracks GiantBomb with

  • bttrack.com

Bidtellect’s proprietary algorithm is used to measure and analyze user engagement and post-click activity."

Bombara

tracks GiantBomb with

  • ml314.com

This one seems to be a sort of "consortium co-op" company, where bunch of big companies share data with one another. Learn more from their site.

CBS Interactive

tracks GiantBomb with

  • Cbsinteractive.com

  • Cbsi.com

CBS has a huge advertising platform, so it is likely always comparing data info across sites and looking to see what ads it should put where.

comScore

tracks GiantBomb with

  • Scorecardresearch.com

The parent company of Full Circle Studios, comScore seems to use scorecardresearch as a basic market research tool that occasionally combines its data with answerable surveys, and cross-references this info.

Criteo

tracks GiantBomb with

  • criteo.com

"Criteo is a personalized retargeting company that works with Internet retailers to serve personalized online display advertisements to consumers who have previously visited the advertiser's website."

Eyota

tracks GiantBomb with

  • eyeota.net

Eyota says it has 3 billion unique data profiles, and this it "delivers deep audience insights to help brands understand their customers in a new way - as humans."

Facebook

tracks GiantBomb with

  • Facebook.net
  • Facebook.com

Facebook knows what you do while on GiantBomb, and GiantBomb can also use Facebook to help advertise to you if desired. If you're on GiantBomb you might see an ad for something you did on Facebook, and vice-versa.

Google

tracks GiantBomb with

  • Gstatic.com (works to pull static images from server)

  • ajax.googleapis.com (pull stuff from "Google libraries")

  • Google.com (Google search)
  • Doubleclick.net (Google's major ad delivery system)
  • 2mdn.net (a 2nd url for DoubleClick)
  • Masdk.googleapis.com (seems to enable DoubleClick on interactive content, ie: video)
  • Google-analytics.com (gives analytics to monitor user data)
  • googlesyndication.com (something to do with monitoring DoubleClick results)

Index Exchange

tracks GiantBomb with

  • indexxww.com
  • casalemedia.com

A Canadian based digital marketing firm, formerly known as CasaleMedia. Described somewhere as "a programatic supply side platform— that provides the infrastructure publishers to auction ad impressions to buyers in real-time."

Lotame

tracks GiantBomb with

  • crwdcntrl.net

Lotame advertises taking audience data to the next level. "The Leading Independent Data Management Platform and Largest Data Exchange"

Moat

tracks GiantBomb with

  • moatads.com

Some sort of specialized analytics company which "measures real-time Attention Analytics 19 billion times per day."

Nanigans

tracks GiantBomb with

  • nanigans.com

A Boston based digital ad company, powering advertising automation for in-house digital marketing teams.

New Relic

tracks GiantBomb with

  • newrelic.com
  • nr-data.net

"New Relic gives you deep performance analytics for every part of your software environment. You can easily view and analyze massive amounts of data, and gain actionable insights in real-time. For your apps. For your users. For your business."

Nielson Online

tracks GiantBomb with

  • imrworldwide.com

Seems to monitor audiences and engagement. Seems to possible use "invisible pixel tracking", to know when you scroll away from a video for example. More info here from better.fyi

OpenX

tracks GiantBomb with

Does some more marketing / ad exchange stuff. Works to better monetize ads.

Oracle

tracks GiantBomb with

  • bluekai.com

Oracle acquired Bluekai in 2014, and it is a company which "runs the world's largest 3rd party data marketplace to augment a customer's proprietary data with actionable information on more than 700 million profiles."

PageFair

tracks GiantBomb with

  • pagefair.com
  • pagefair.net

An Irish company concerned with "respectful and sustainable advertising". It gives analytics on site visitors using adblock and offers its own work around ad solutions for those that want to try and reach these users.

Qualtrics

tracks GiantBomb with

  • Qualtrics.com

Qualtrics makes sophisticated research simple and empowers users to capture customer, product, brand & employee experience insights in one place.

Twitter

tracks GIantBomb with

  • twimg.com

This just seems to be some minor Twitter thing that handles resizing of Twitter images.

Taboola

tracks GiantBomb with

  • Taboola.com
  • Perfectmarket.com

An Israeli company now based out of New York, offers a “native advertising platform”, has many large business clients.

TowerData

tracks GiantBomb with

  • rlcdn.com

Formerly known as Rapleaf.com, this company advertises the ability to "get data on 80% of U.S. email addresses", and to help know which emails are active.

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tobygw

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#2  Edited By tobygw

Surely this is still in production...

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tobygw

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#3  Edited By tobygw
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tobygw

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#4  Edited By tobygw
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tobygw

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#5  Edited By tobygw

Going through all the old Bombcasts right now. I'm mainly intrigued with hearing their first impressions of games that I already know whether they ended up being good or not. Also listening to predictions they make and knowing how wrong (or occasionally right) they were.

Ex: Jeff being super pumped about Dark Void and pretty non-caring about Borderlands after his first impressions.

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tobygw

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#6  Edited By tobygw

This is mainly just Mario Kart Syndrome, where the first one you played is what you consider to be the best in the series.

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tobygw

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#7  Edited By tobygw

Pretty good. Requires track suit.

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tobygw

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tobygw

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#9  Edited By tobygw

So being in the same office as the Gamespot guys now, it is fair to expect that some Gamespot guys will occasionally show up around the site. Jeff gave the example of Vinny and someone from Gamespot being able to do a quicklook together of the next Dark Souls game since no one else from GB are really into the Souls games, while clearly some people at Gamespot are. http://www.gamespot.com/best-of-2009/game-of-the-year/index.html?page=2

But besides specific cases like this, how much crossover between the two sites do you want to see? Do you want to see Gamespot guys hanging out each week on the couch for the live show? Do you want to maybe see some co-branding where they work on a feature together that would appear on both sites? Or do you essentially want Gamespot employees never to appear on live shows and other features on GB?

Personally, I'd be really down for some GiantBomb vs Gamespot scrub league action. Or at least a combined tournament with all of them.

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tobygw

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#10  Edited By tobygw

Call of Duty 4 for sure is the first one that comes to mind, that shit rocked my world.

Other than that, Mass Effect 2 is definetly up there, even though I never played it until about a month ago.

Also Assassin's Creed 2 did a bunch of cool unique stuff I really enjoyed. I actually liked Brotherhood a decent amount more than 2, but I think in terms of advances it made at the time, AC2 should be placed higher up.