@garwalk: with a fanatical partnership you get paid for every purchase made using your discount code. so the more sales made with your code, the more money you get. this then gives an incentive to speak more positively about the game so it sells more so you make more money.
I don't expect GB to suddenly change and start gushing about every game they cover now, but it leaves an EXTREMELY bad taste in my mouth
uppernut's comments