Nintendo is leading this gen by tailoring and marketing towards a new demographic. Don't be fooled though... they are still pumping out their hardcore franchises.
There are a few more... I'm just too lazy to type more or don't care about Pokemon. :)
The thing Nintendo needs to improve on is its online service as well as its third party support.
I think the real hardcore Nintendo fans for the most part are loving their Wii's. I know though that hardcore fans are on the decline just for the sole fact that kids these days don't have as much of a chance to get into Nintendo like I did and many others did in the 80's... more choices nowadays.
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