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Dead Rising 2: Case Zero Out Next Month For $5

Get your downloadable zombie-humiliating on for a Lincoln.

Well, this is a welcome surprise. Today, at the Dead Rising 2 panel at Comic-Con, Capcom Executive Producer Keiji Inafune revealed that Dead Rising 2: Case Zero--the downloadable prequel to the upcoming Dead Rising 2-- would be released on August 31 for the low price of 400 Microsoft Points ($5.00).
 

 At these prices, you can't afford NOT to hit that guy with a huge hammer!
 
That's... way lower than I was anticipating paying for this thing. After seeing Case Zero at E3 this year, Ryan said he expected to pay $15 for the game, but actively considered that Capcom might try and sell it for as much as $20, given that the game uses the same tech and graphics engine as the proper Dead Rising 2. But, according to Kotaku's coverage of the Dead Rising panel at the panel, Capcom isn't trying to recoup development costs on Case Zero. 

"We're not making any money on this," Inafune said during today's Comic-Con panel for the game. "I went against the company's wishes and went for the 400 MSP price point."

 
Like Bionic Commando Rearmed before it, Capcom is using Dead Rising 2: Case Zero as a way to offer game players a low-cost game that might help to stoke interest in the proper retail product. But by only charging five bucks for its downloadable game (I'm no money-man, but that's the kind of pricing I would call "aggressive"), Capcom seems like it's willing to do whatever they can to introduce players to the world of Dead Rising by any means necessary. Regardless of the reasoning motivating the price, $5.00 seems like a steal for Case Zero, and it just became a lot easier to become a willing participant in Capcom's marketing plan.
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Posted by MattBodega

Well, this is a welcome surprise. Today, at the Dead Rising 2 panel at Comic-Con, Capcom Executive Producer Keiji Inafune revealed that Dead Rising 2: Case Zero--the downloadable prequel to the upcoming Dead Rising 2-- would be released on August 31 for the low price of 400 Microsoft Points ($5.00).
 

 At these prices, you can't afford NOT to hit that guy with a huge hammer!
 
That's... way lower than I was anticipating paying for this thing. After seeing Case Zero at E3 this year, Ryan said he expected to pay $15 for the game, but actively considered that Capcom might try and sell it for as much as $20, given that the game uses the same tech and graphics engine as the proper Dead Rising 2. But, according to Kotaku's coverage of the Dead Rising panel at the panel, Capcom isn't trying to recoup development costs on Case Zero. 

"We're not making any money on this," Inafune said during today's Comic-Con panel for the game. "I went against the company's wishes and went for the 400 MSP price point."

 
Like Bionic Commando Rearmed before it, Capcom is using Dead Rising 2: Case Zero as a way to offer game players a low-cost game that might help to stoke interest in the proper retail product. But by only charging five bucks for its downloadable game (I'm no money-man, but that's the kind of pricing I would call "aggressive"), Capcom seems like it's willing to do whatever they can to introduce players to the world of Dead Rising by any means necessary. Regardless of the reasoning motivating the price, $5.00 seems like a steal for Case Zero, and it just became a lot easier to become a willing participant in Capcom's marketing plan.
Posted by Berezov

That's awesome

Posted by HebrewSanta

Really?

Posted by DevWil

damn you matt kessler!  breaking the news all proper-like! 
 
posted a thread before i saw this. 
 
either it's going to be a disappointingly small game or capcom understands that the point of it is to promote DR2.  it seems like the latter, thankfully.

Posted by Landon
@HebrewSanta said:
" Really? "
No, its a joke. Its actually $40!
Posted by louiedog

$5? Well done, Capcom. Now, let's just hope it's good.

Posted by Callumrides

BangiN!!!

Posted by gosukiller

Seems like a very fair price, but yet another 'bullshit exclusive' that I won't be playing. Good thing the full game is coming to the PS3 

Posted by slowbird

I really like this move.  If they're lucky, it will spur lots of people to buy it who otherwise wouldn't, and then those people will buy DR2 proper.  I might even be one of them.

Posted by Newjack
@Berezov said:
" That's awesome "
Edited by dexterslu

I feel like Capcom totally gets it, why nickel and dime me on something that might make me sower about your product? yo, if this game isn't great - it's only 5 bucks plus I might even still pick up the finished product because in the end - this is just some off shoot and once again its...5 bucks.

Posted by FrostyHerpiez

5$!?!?!?!?!? fuckin great

Posted by WilliamHenry
@gosukiller said:
" Seems like a very fair price, but yet another 'bullshit exclusive' that I won't be playing. Good thing the full game is coming to the PS3  "

Bullshit exclusive? What exactly is that?
Posted by Atomasist

Thank you Capcom.

Posted by FuzzYLemoN

Holy shit, that's awesome. I'd buy it in a heartbeat if it would come out on PSN like it should.

Posted by PJ

I'm humping Inafune's leg right now whit 5bucks in my mouth

Posted by megalowho

Now this is an awesome price for a downloadable snack. Instant buy, thanks Capcom.

Posted by Dany

I still see this as a paid demo. I mean if Dead Rising 2 takes up 4 gigs and this thing is 2, that is something to look at.

Posted by Donos
I don't see myself buying the full game under any circumstances, as I already have enough games lined up for the forseeable future. But $5 for a few hours of stupid fun should fit in nicely.
Posted by jakob187

FIVE BONES?  THAT'S IT?! 
 
Man, who WOULDN'T buy it!

Posted by louiedog
@gosukiller said:
" Seems like a very fair price, but yet another 'bullshit exclusive' that I won't be playing. Good thing the full game is coming to the PS3  "
I don't blame them for not releasing it on the PS3. This is sort of an experiment. They're testing the waters with a paid chunk of pre-release content which hasn't really been done before. The Xbox 360 has an audience familiar with the series, a larger install base, and I wouldn't be surprised if it was the lead platform since the first game was an exclusive. Releasing it for the PS3 might be too risky in the eyes of the people at Capcom. I don't think this is the same sort of decision that spurred the GTA IV DLC exclusivity, but who knows.
Posted by TheYear20XX
@DivineCC said:
" @gosukiller said:
" Seems like a very fair price, but yet another 'bullshit exclusive' that I won't be playing. Good thing the full game is coming to the PS3  "
Bullshit exclusive? What exactly is that? "
Probably referring to the fact that Case Zero is 360 exclusive.
Posted by DiscoDuck8k

Great news. I was expecting this would probably be priced 800-1200 points, but wow.
 
Now I can get Limbo and have enough left over for Case Zero.

Posted by Lumley

WOW. 
How can anybody not get it for only 400MP! 

Posted by Skillface

100% Getting it now. Well Played Capcom.

Posted by wrecks

SOLD!

Posted by Babble

That's great news. I was one of those people expecting this to cost far more.

Posted by Kear

Sold
Posted by Xealot42

Too bad it isn't on Steam.  I'm planning to pick up the PC version of DR2.

Posted by Cheapoz

Any chance I'll 'get my fill' by playing this game though?

Posted by Deathpooky

Wow, unexpected and great.  I imagine the 360-exclusiveness of it may have helped recoup some of that cost as well.  It's basically a way to lock everyone into both buying DR2 and buying the 360 version, so most likely both sides are taking a loss on it hoping its worth it come DR2 release time.

Posted by OneKillWonder_

$5 sounds like a great deal. Regardless of the little interest that I have in DR2, I will most likely buy this.

Posted by VaultDweller

I hope there is enough content so that it doesn't seem like I'm paying for a demo.

Posted by ALMIGHTYCHEEKS

those bitching about it as a paid demo dont realize that you can play some of it for free but to get the full experience you pay the 5 bones. quit complaining

Posted by Rasgueado

sounds good to me. Glad they decided not to make it more expensive... smart move.

Posted by TheLawnWrangler

YES! amazing move on everyone's part.

Posted by A_Wet_Shamwow

im getting it now

Posted by JeffGoldblum

Wow. I was really expecting this to be 10 bucks, but Capcom always has been full of pleasant surprises. I hope this sets the standard price for downloadable prequels.

Posted by patrick

Beautiful.

Posted by Origina1Penguin

FIVE!?! 
 
Those Capcom folk are smarter than I thought. I have a feeling this will sell very well.

Posted by Venatio

Wow, did not expect that, nice work Inafune, I wasn't considering on getting this but I sure do want it now

Edited by Brackynews

Good on CC for breaking it in gently. I'm sure they are trying to cement some early buzz and good reviews just as before. But sadly it didn't work for BC or Dark Void, so ultimately they know DR2 will have to stand on its own.  Hearing that Inafune would say he went against company wishes makes me chuckle. Pretty sure that's not how it works behind closed doors, especially in Japan.
 
@DivineCC said:

"Bullshit exclusive? What exactly is that? "

Spite, mostly.
As for whose, that's open to debate. :)
Posted by Waffles13

Everyone hopes Kinect will be $99, and it's $149.
 
Everyone hopes Case Zero is $15, and it's $5.
 
I love you Microsoft, but you could learn a thing or two from Capcom.

Posted by joachimo

Get ready to recive some business zombies!

Posted by WalkerTR77

I was buying this regardless of price, but this is fucking fantastic news. Though I wonder how many people will buy case zero and just leave it at that?

Posted by EpicSteve

Absolutely amazing pricing structure. It's best for them to price these products low to were everyone buys it. These DLC-prequel games aren't where they money is, but it's in the full-retail box that they're trying to sell. Putting this up at $20 only sells to the people that are already buying Dead Rising 2, and wont bring in new customers.

Posted by Crono
@WalkerTR77 said:
" I was buying this regardless of price, but this is fucking fantastic news. Though I wonder how many people will buy case zero and just leave it at that? "
I'm 1 of them.  I am not very interested in this game, but at $5 I can certainly check out this mini-episode.
Posted by foggel

Sold.

Posted by IncredibleBulk92

400 points? Hell yes I'll buy this.  It would be a crime not to.  Don't know if I'll buy the full game yet but sure, first hit is free right?

Posted by Chris2KLee

Wow, way cheaper than I was expecting, they have my money.

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