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E3 2011 Live Blog: Electronic Arts

The first Third-Party Conference of the show. Will Peter Moore play football with Shepard?

The second major press conference of E3 2011 begins in just a few minutes! For this press conference, we move from platform manufacturer Microsoft to Third Party Electronic Arts. Expect sports game demoes with former Football stars alongside plenty of multiplatform announcements.

Will we see more Mass Effect 3 demoes? How much time can (and will) EA spend demoing the Old Republic? And will we finally see some of Battlefield 3's multiplayer content? Tune in at 12:30 PM PST to find out!

Watch the EA Press Conference here!

[1:31] And so ends the Electronic Arts Press Conference. Thanks for watching and reading the live blog! We'll be back in an hour, at 2:30, for the Ubisoft E3 Press Conference! See you soon!

[1:30] Battlefield 3 is out on October 25th. So ends the Battlefield 3 demo.

[1:28] Graphics doesn't equal gameplay, but god damn, are those some good graphics.

[1:27] This is the longest on-stage gameplay demo we've seen all show.

[1:26] Look at that dust!

[1:24] Battlefield 3 single player demo playing now. Tanks firing at tanks. When will the violence end?

[1:23] Battle Log is a similar social network service that will allow players of Battlefield 3 to build platoons and squads, as well as share and store gameplay info and stats, inside the game as well as on the web. Players will be able to test out these features alongside the Battlefield 3 demo (launching before the game ships0.

[1:21] A few quick shots of the multiplayer. I mean, it had to be multiplayer, right? There were names over those dude's heads.

[1:20] Anyone else feel like they need a new computer?

[1:18] Battlefield 3 is reaffirmed for a Holiday release. Currently playing is a video on the Frostbite Engine 2, the technology powering Battlefield 3.

[1:17] Battlefield 3 is on deck.

[1;15] Overstrike FMV trailer plays now. Seems more colorful than games in that genre, if the FMV style makes it to the game. No idea how this one plays though.

[1:14] Overstrike is a terrible name for a video game. But it absolutely a video game name. Overstrike follows a mercenary group called Overstrike 9.

[1:13] Kingdom's demo is done. Here comes Ted Price of Insomniac. Their multiplatform game is coming!

[1:10] Curt Shilling is not wearing Red Sox, but he is on the EA stage showing off Reckoning (Curt just calls it Reckoning, and leaves off the Kingdoms of Amalur part).

[1:08] "The Sims Social, grrrl!"

[1:07] Looks like The Sims for the GBA.

[1:06] The Sims Social for Facebook! Take that, already established farming-based social game empire!

[1:05] So much for that "no celebrities" dig.

[1:04] These football players are not happy to be here. Not al all.

[1:03] Why are they playing the Inception theme during this Madden trailer?!

[1:02] FIFA is out, Madden is in. Tough Actin'!

[1;00] EA announced the FIFA football club, a free program that inserts unique challenges to the game's player base Sounds like Rock Band 3's challenge mode... but for Futbol.

12:59] Lil' Wayne always has a game plan, whether he's recording or playing FIFA.

[12:58] That guy loves soccer as much as he loves his neck chain.

[12:56] Are the speakers on the EA stage reading from a teleprompter below them? They keep looking down at their feet, like they're speaking with their eyes closed. Also, FIFA 12 is on stage.

[12:55] Peter Moore returns to an E3 Livestream stage, describes how they used NASA satellites to map out the game's courses. SSX will be out on consoles this coming January.

[12:52] This SSX trailer seems way more colorful than that "extreme hardcore" teaser from last year's Spike VGAs.

[12:50]. Well... there yo go. No gameplay footage of TOR, and the segment is done. Now comes a trailer for SSX.

[12:49]. Right click on that enemy to attack him! Except you can't, because this is an FMV trailer, and not real gameplay.

[12:46] If you guessed that the Old Republic demo would be an FMV trailer, guess what. You win.

[12:46] The OTHER BioWare Doctor (Greg) takes the stage to talk about The Old Republic. Start your TOR timers now! How long do you think this segment will go? Place your bets!

[12:45] That Heavy Rain connection is made way stronger by featuring a scene where the racer in The Run has to extract himself from a flipped car upside down... via Quick Time Event.

[12:41] Queue the Need For Speed: The Run gameplay trailer. It looks like you're speeding across the country, by car AND on foot. The on foot sequences look like scripted QTEs, a la Heavy Rain.

[12:40] Black Box returns to the EA Stage to talk about Need For Speed: The Run, describing the enhanced AutoLog integration. Auto Log will even directly weave into the main campaign.

[12:38] John Riccitiello takes the stage with a little dig at flashier press conferences, as well as a plug for Origin, EA's rebranded download service.

[12:37] You know, when I think of Mass Effect, I don't think of wailing guitars. I think of sick keyboards.

[12:36] Casey Hudson reveals the Mass Effect 3 release date: March 6th 2012. Cut to the very first gameplay trailer for the game.

[12;35]. Not a lot of dialog wheels in that demo.

[12:34] It's not a reaper base! It's a LIVE REAPER.

[12:33] A live demo of Mass Effect 3 begins on stage. Shepard has access to some aerial fire power; he can call in bombing runs from the Normandy.

[12:32] Casey Hudson steps on stage to talk about Mass Effect 3, describes how the Mass Effect franchise was always conceived as a trilogy.

[12:31] The EA press conference begins with a trailer for Mass Effect 3. The Reapers are already here... on Earth!

[12:28] Just two minutes!

[12:20] Just 10 minutes until the start of the EA Conference!

414 Comments

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PieGuy

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Edited By PieGuy

I laughed my ass off when they brought out all of these players. So what was this about not having celebrities. HAHA! 
 
Where's Battlefield 3?

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jakob187

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Did Peter Moore seriously just use the words "Madden" and "innovation" in the same sentence?

Does Peter Moore have Alzheimer's...or cancer...or superAIDS...or something?

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lasjardinos

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Edited By lasjardinos

Looks like they Pre-sweat and sprayed the players. so Shiny.

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Winternet

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Edited By Winternet

Riccietello looks like a wise-guy

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Cirdain

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Edited By Cirdain

Sims online on face book..... no. Never. NEVER!!!

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Pyrgz

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Edited By Pyrgz

Holy shits this sims social advertisement is the lamest thing I've ever witnessed

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Extreme_Popcorn

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Edited By Extreme_Popcorn

He cooked me tapas!

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miketorreza

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Edited By miketorreza

oh god this is so dumb

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Dingofighter

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Edited By Dingofighter

Woo, forget real-life, let's all live in The Sims Social!

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RE_Player1

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The Sims Social... bringing pehophilia to a whole new level.

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deadmonkeys

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Edited By deadmonkeys

Really?

Really?

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kingzetta

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Edited By kingzetta
@Cirdain said:
@kingzetta said:
Soccer story lines? what is this WWE?
Oh god yeah  I want the man driving onto the Pitch in a car and running players over.
ooh he's got a chair!!
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Scooper

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Edited By Scooper

<>

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Pie

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Edited By Pie

o h god, it's the future we were warned about...

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Moppy

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Edited By Moppy

"Sims Social, girl!"

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PlayPaul

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Edited By PlayPaul

Cool, virtual teen pregnancy on Facebook.

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UlquioKani

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Edited By UlquioKani
@DeadMonkeys:really!
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Sessh

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Okay, most ridiculous thing (not game) yet.

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IamNOTatalkingpony

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Oh for fucks sake... 
 
THE SIMS SOCIAL GIRL!

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Hilts

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Edited By Hilts

The sims social. Im in! Another facebook spammer

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Ramone

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Edited By Ramone

This is about half a step away from Second Life

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Cirdain

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Edited By Cirdain
@jakob187 said:

Did Peter Moore seriously just use the words "Madden" and "innovation" in the same sentence?

Does Peter Moore have Alzheimer's...or cancer...or superAIDS...or something?

rolflmao at superAIDs. When you breath in more then 3 times you just die instantly. lolz
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Brendan

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Edited By Brendan

For more in-depth thoughts on The Sims: Social, see someone else's all caps blog. Just search "Twilight" on Google, you won't have to travel very far.

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Chindie

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'Frenemies'?
 
Fuck off.

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blusher

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Sims Social is the closest Giant Bomb users will ever get to a vagina, even if it is a virtual vagina.

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RE_Player1

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Also I swear to fucking God there is a guy planted in every conference to yell WOOOO

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Dingofighter

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I see my friends!

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rolento

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Wow, that Sims Social trailer was awful.

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Winternet

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hey, girl! It's Sims.

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jakob187

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I cannot LOL hard enough right now.

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kingzetta

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Edited By kingzetta

reckoning!!!

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leejunfan83

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no rich gallup?

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Pyrgz

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@blusher said:

Sims Social is the closest Giant Bomb users will ever get to a vagina, even if it is a virtual vagina.

You havin' fun there buddy?

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Hilts

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Yeah Gallups Boss !

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Cirdain

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Edited By Cirdain
@kingzetta: Where's rich :(
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VincentLonga

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Edited By VincentLonga

Sims Social reminds me of Baudrillard' Procession of Simulacra. Replacing 'real' interactions with a simulacra of social ties. Hmm...

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phoenixflames

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Edited By phoenixflames

I swear, if I catch my wife cheating on me through Facebook Sims....

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Pyrgz

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Damn if that ain't a star studded cast of developmans

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IamNOTatalkingpony

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WOO RECKONING!!!

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ladnar

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Shoulda been wearing a bloody sock.

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Dingofighter

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Wilhelm!

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kingzetta

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this looks damn good

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Cirdain

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WILHEM SCREAM!!!!!

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Winternet

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Wilhelm scream: confirmed!

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kollay

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Edited By kollay

@blusher said:

Sims Social is the closest Giant Bomb users will ever get to a vagina, even if it is a virtual vagina.

You just used this site to type that comment, user.

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Bismarck

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Reckoning looks nice

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raiz265

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that could actually be a cool game

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kingzetta

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Edited By kingzetta

do you guys like fps?

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Hilts

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Edited By Hilts

If you cant show gameplay EA, dont show it!

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blusher

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Edited By blusher

A hero is reborn! You are the last hope! The kingdom of Blahbleeblahbensphire needs you!  Something something....dragons....sorcery......blaehhhhhh