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GameStop Pulling Deus Ex: Human Revolution PC Off Shelves [UPDATED]

Retailer's response to today's backlash seems to be sending everything back.

An internal GameStop email with corporate instructions forwarded by an employee this afternoon.

UPDATE: Square Enix has issued an official statement regarding today's events, basically apologizing to GameStop for not informing the retailer about the coupon in advance of the game's release.

“As part of Deus Ex: Human Revolution’s boxed offering on PC, Square Enix included a third party coupon," said the company in a statement. "GameStop was not made aware of this inclusion and Square Enix respects the right of GameStop to have final say over the contents of products it sells and to adjust them where they see fit in accordance with their policies."

"Square Enix invites gamers who want to purchase the PC version of Deus Ex: Human Revolution without additional coupons to buy the game at any one of over 4000 GameStop stores in North America," continued the statement, "or purchase a digital download copy online from www.gamestop.com. “

ORIGINAL STORY: GameStop dominated the conversation today, based on reports the retailer was opening copies of Deus Ex: Human Revolution on PC, removing the coupon for a copy of the game through OnLive, sealing the games back up and selling them as "new."

Perhaps for a variety of reasons, possibly ranging from conversations between GameStop and Square Enix to backlash from basically the entire Internet, the company is now pulling all copies off store shelves.

A GameStop employee forwarded me an email (as seen above) sent to every store, announcing the move.

"At this time please pull all Regular PC editions of Deus Ex: Human Revolution and place them in your backroom. These will be recalled at a later date.
As GameStop is developing a streaming service in our Spawn Labs Cloud Computing Division, the coupon that was included is for a competing service. We are returning all copies of the PC regular edition to the vendor in agreement with Square Enix.
Any unfulfilled reserves of the Regular PC Edition should be taken care of with the inventory set aside in your backroom.
Please honor any returns with a receipt."

GameStop issued a similar public comment about its original reasoning for opening the games.

"We pulled the coupons because, like all retailers, we prefer not to promote our competitors and their competing offerings and services in our stores," said a company spokesperson. "Unfortunately, the coupon was packed without our prior knowledge."

Both Square Enix and OnLive declined to comment on the matter.

Patrick Klepek on Google+
337 Comments
Posted by Biggie

It is this kind of strong-arming that makes us all have to pay retail prices for digitally distributed games. Even Gamestop knows the writing is on the wall, buying Impulse and Spawn Labs.

Posted by RedRocketWestie

I love that their reasoning was basically "We removed the coupons because we wanted to."

Posted by Muerthoz

I'm sure they sent this one out knowing that it would be plastered all over the internet.

Posted by 014
@JohnPaulVann said:
What about buying used games, people? Don't we need Gamestop for that????
No, we definitely do not. Use Half.ebay.com. I have been using it for like 13 years. Used games are cheaper there.
 
Doesn't Gamestop own Impulse? That really stinks. I was going to buy Battlefield 3 off Impulse since Origin sucks. I guess now it's Steam or retail. But I hate physical discs.
Posted by RampageAssassin

More like StopGame right ?? ;D

Posted by MannAlive

Whenever I give a wedding gift I include a coupon for the bride to have one free hook up with me. The groom always throws it out before she can get it. What an asshole! That's a $150 value!!!

Posted by tourgen

lol ahhh Gamestop.  the honor all receipts comment is pretty much the whole story.

Posted by Mcfart
@TadThuggish said:

You know you're dealing with an immature businessman when he'd rather have no money than some money.

The whole internet was after Gamestop's blood, hell, even Ubisoft backed out of its From Dust DRM because of bitching. Gamestop made the right choice, even though they shoulda been WAY MORE DISCRETE. An email saying "Due to content contained within Deux EX:HR that we were not informed about, we have decided to remove all copies from store shelves. You are approved to return your inventory....". Gamestop instead went the worst way about it. Now Gamestop is on fire and people everywhere are googleing "Onlive".
Posted by Subjugation

Yeah man, this is totally going to make people want to use Impulse. Brilliant logic.

Posted by Wiira

Do people actually buy boxed copies of PC games these days? 

Posted by vonFlampanker

There wasn't much chance of me buying this game from Gamestop. Nor was there any chance in me giving much of a damn about OnLive. GameStop's behavior did ensure, though, that I'll not be buying Battlefield 3 (not that EA is working hard to ensure I look forward to BF3 at all) from them as i consider where to place my preorder. Way to turn off even people who had no stake in either side, GS.

Posted by Acornactivist

Well, now they just look like a little kid who didn't get to watch the cartoon he wanted, so instead of dealing with what got picked, he turned the tv off and ran away crying.  
 
it's sad they they feel so threatened by OnLIve (because really, is ANYONE using it?), or that they are too proud to admit they made a bad decision that they are just going to return their games.  
 
However, returning their copies IS a better way of handling it than tampering with the product. If only they had done that in the first place... 
 
I'm not one to wish bad on other people, but their original decision (to physically remove the coupons), is one that deserves to have the person responsible fired.

Posted by kennybaese

I only go to GameStop because the guys at my store know me and treat me well. They've gone out of their way more than once to get me a copy of a game that they didn't have then, including tracking down a copy of Deus Ex for me earlier today. I'll still shop there out of loyalty to them, but as soon as I move or something, there's no way I've ever shopping at a GameStop again.

Posted by BoringK
@Wiira said:
Do people actually buy boxed copies of PC games these days? 
And who the hell is buying them at Gamestop?
Posted by Halopower67

They shouldn't have put them on the backrooms. They should have just swallowed their pride and sold what copies they have with the OnLive vouchers. And be more careful about this stuff next time. I think its understandable that they don't want to promote the competition BUT its not understandable the fact that they just decide to put the games in the backroom..

Posted by bybeach

Never bought at this place. with so many (online) vendors for both disc and downloadable often for discount and on day of release, why their revelance?

Posted by Narx

I was done with Gamestop a long time ago. Fortunately i found a small retailer that can get you any game for any platform you might want, all you need to do is ask.

This just cement my choice.

Posted by GDGD

I try not to buy from GameStop unless I really have to. 

Posted by Auswin

Curious... they didn't choose to pull the Steam code out of Portal 2 on PS3 did they? 

Posted by metalsnakezero
@Wiira said:
Do people actually buy boxed copies of PC games these days? 
I do but yeah I'm starting to buy them online now.
Online
Posted by ki11tank

how do they survive with amazon anyways, amazon eats mother fuckers like this all day long.

Posted by UberExplodey

BM gamestop.

Posted by HaroldoNVU

@slacker4life: I once ate a motherfucker. Not really as good as everyone says.

Posted by SomeJerk

People, do not forget these facts:

1) Steamworks is the only PC DRM that works, and only needs to phone home ONCE to get to work

2) GameStop have tried hard to get rid of Steam implementations and Steam games

3) Search eBay and CraigsList for OnLive codes for DXHR and play a game of Spot The GameSpot Manager!

Posted by Qodot

Gee 
GEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEE

Posted by Tumbler

@Auswin said:

Curious... they didn't choose to pull the Steam code out of Portal 2 on PS3 did they?

Valve was smart and plastered this all over the game so consumers would never put up with not getting that code. No one said anything about the Onlive code before this so Gamestop felt like no one would notice if they pulled this out. This would have never happened if the publisher had made this known ahead of time.

Posted by Davin

Man, GameStop never fails to amaze me...in terrible ways. How customer unfriendly can one company become before people wake up to their bullshit? There are so many other options out there today.

Posted by KoolAid

Informative and unbiased article with a sensible and descriptive headline?

Must be Patrick!

Online
Posted by hbkdx12

That's really all they had to do from the damn start
 
smh

Posted by Nottle

I love the idea that they can open the shrink wrap and it's still considered new. If you do it though, sorry, it's used.

Posted by dezvous

Damn, what a glaringly stupid decision by GameStop. They would rather hurt their already tainted image than "promote" a competing service. A service they have yet to even launch.

Posted by Intro

@thirteenyahs: GEEEGEEEEEEEEEEEEEEEEEE

Posted by Ashtwin

Ill say it again, I seriously think the reason the PC version is being pulled off the shelves is because SquareEnix is making them do it.  That bit at the end of the email about "as per our agreement with SquareEnix" pretty much says it all.

Posted by CilliaBlack

First good thing this company has done all day. They should have pulled stock from shelves in the first place. It's OK to avoid conflict of interest with services, but it's not OK to repackage opened material as new and rip your consumer base off.

Posted by Chippy180

Fuckin' Gamestop.

Posted by Sharpshooter

Well isn't this an interesting turn of events. I guess Square was pissed that Gamestop was fucking with its deal with Onlive. I don't know if Onlive approached Square or the other way around but I would assume some amount of money changed hands to secure the deal.

Either way GS is probably after pissing money away with its idiotic business practice. Considering storage shipping to and from the stores that's some amount of money thrown away. It may not be a whole lot of money but these days you don't want to go wasting money on anything that isn't going to raise some level of profit. This is now a loss making exercise, the worst kind of exercise.

Posted by mosdl

@MrGtD said:

The lesson to be learned: BUY EVERYTHING FROM AMAZON ALL THE TIME.

Or Best Buy. Or Fry's. Or Target. Or even K-Mart. Just not fucking Gamestop.

Target has a surprisingly good PC game selection.

Posted by 137

@Altersparck said:

What's most surprising is that Gamestops still give shelf space to PC games.

It's the smallest condescending shelf in the world.

Posted by TwilitEnd656

Sometimes I wonder what goes on in the minds of management in the midst of making incredibly questionable decisions.

Posted by mosdl

@csl316 said:

@MrGtD said:

The lesson to be learned: BUY EVERYTHING FROM AMAZON ALL THE TIME.

Or Best Buy. Or Fry's. Or Target. Or even K-Mart. Just not fucking Gamestop.

Amazon. And get one of their credit cards if possible. Triple points!

Is it really worth it? Been thinking about it, and I don't plan on carrying a balance so the APR doesn't matter.

Posted by LiquidPrince

@137 said:

@Altersparck said:

What's most surprising is that Gamestops still give shelf space to PC games.

It's the smallest condescending shelf in the world.

How can a shelf be condescending? Did it look at you and utter a snide remark?

Posted by yakov456

Well clearly everything is forgiven! No one forget this incident. And what happened to all of the vouchers taken out eh???

Posted by 137

@LiquidPrince said:

@137 said:

@Altersparck said:

What's most surprising is that Gamestops still give shelf space to PC games.

It's the smallest condescending shelf in the world.

How can a shelf be condescending? Did it look at you and utter a snide remark?

compare pc games shelf, to gameboy or psp shelf. Just like Alters said you don't even know it's a pc gaming shelf since half of the items are speak and spell games for kids.

Posted by Pop

wow dude, I guess yea it sort of makes sense but will they sell them after they get new copies without the coupon? or will they never sell them? doesn't matter to me cause I don't live in the US but I'm still interested in this stuff.

Online
Posted by Ashtwin
@yakov456 said:
Well clearly everything is forgiven! No one forget this incident. And what happened to all of the vouchers taken out eh???
If part of the agreement is to also return the Onlive vouchers, I would love to be the fly on that wall when GS tells their employees they have to turn them back in.  How many do you suppose have already been activated or sold in under the table deals?
Posted by wickedsc3

Oh gamestop, how I'm so glad I don't shop at your store anymore. I love amazon.

Posted by NickDynmo

Why wasn't the PS3 version of Portal 2 (or the PC version for that matter) an issue, if this is the case?

Posted by HadesTimes

How about this, DON"T BUY PC GAMES from Gamestop!

Posted by StingingVelvet

What's amusing is that the game ties to Steam and Gamestop don't care about that.  It shows what a value they place on streaming as the future of games, a future I sadly will not accept.

Posted by UnrealDP

Look on the bright side no one buys PC games from Gamestop.