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Owner of Trenched Trademark in Europe Entrenches Himself for Trench Warfare Against Microsoft

Trench board game maker plans to make Trench video game. Trench.

We've previously covered the utterly baffling issue between Microsoft and Portuguese board game maker Rui Alípio Monteiro over the trademark for Trenched, Double Fine's World War I mech combat tower defense game currently available in the Americas, but as yet unreleased across the pond in Europe.

The filthy, ill-gotten brand name in question.
The filthy, ill-gotten brand name in question.

In short: Monteiro owns the European rights to the name "Trench" and all relevant derivations thereof in several European territories. Evidently, someone at Microsoft didn't bother to check on that before attempting to release the game in Europe, resulting in a "whoopises!" situation that has thus far prevented European players from downloading the critically acclaimed title.

Up to this point, we've heard little from Monteiro on the matter, but today he finally broke his silence, releasing a lengthy statement to Eurogamer that signaled his intent to fight Microsoft on the matter, and also to release his own game under the Trench moniker somewhere down the road.

The original statement is rather lengthy and full of flowery descriptions of Monteiro's board game in question, but here are a few of the highlight paragraphs.

== TEASER ==
Always bearing the international market in mind, and after legal advice, Rui Alípio Monteiro registered the brand both in Portugal and internationally. In September 2009, he was granted the Trademark Registration Certificate for Trench nº 007508501 in the European Union. On 18th June 2010 he applied for the Trademark Registration of Trench in the USA, whose registration was granted on the 15th March 2011 under the Register nº 85066103.
He also owns the international Certificates regarding the visual aspect of the game and components. Although the original idea was to produce a board game, he has also registered the trademark for electronic Games, since part of Rui Alípio Monteiro's global project is to turn Trench into an appealing electronic game, already in the development phase.

A couple of interesting things to point out in those statements. One, he states that he applied for a US trademark in June of 2010, and was granted the trademark in March of this year. How this trademark failed to interfere with Trenched's US release is unclear, though it's possible that the US trademark did not include derivative titles.

On the subject of a Trench video game, Monteiro's statement goes on to state that his game has a developer and even a publisher for Spanish and Portuguese distribution.

In regards to Microsoft and Trenched, the statement finally reiterates Monteiro's plan to fight the publisher on any attempts to infringe upon his trademark.

"This company, until the present date, has never contacted nor has any relation with Rui Alípio Monteiro. 'Criações a Solo' and Rui Alípio Monteiro, taking into account all investment already made, cannot do anything else but to obviously defend all their author's copyright and intellectual property against any infringements, as any designer would, and perpetuate their creation with the main goal of putting Trench in the international Hall of Fame of both classic electronic and board games."

Once again, this could all probably just end if Microsoft and Double Fine joined forces to re-brand Trenched in Europe. Movies do it all the time! Want to know what Basic Instinct was called in Japan? Smirk of Ice! What does that even mean? I don't know, but it still made money! And when Trenched is inevitably renamed to Super Mech Fighting Television Battlefield 120%, I'm sure it will make plenty of money then, too.

Until then, European players will just have to keep on waiting as they have been. Isn't trademark and copyright law fun?

Alex Navarro on Google+

195 Comments

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djames216

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Edited By djames216

These days, this kind of thing is so routine it almost doesn't seem worth reporting about, even Alex aludes to the fact that various properties get renamed in other regions.  Just give the (Trenched) game a different name already and move on.
 
Examples of games that were renamed (for whatever reason). 

U.S. Title
UK / Euro Title
Indigo Prophecy
Fahrenheit
Professor Layton & The Diabolical Box
Professor Layton & Pandora's Box
Professor Layton & The Unwound Future
Professor Layton & The Lost Future
Broken Sword: Circle of Blood
Broken Sword: Shadow of the Templars
These are just a handful that I thought of off the top of my head.  The point is, this is nothing new or particularly noteworthy.
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bengino

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Edited By bengino
@whatisdelicious said:

@bengino said:

@Vorbis: because people are greedy and would gladly trademark every word in the world in order to make a quick buck. I personally think Trademarks should cover only what it's CURRENT use is for and not what MIGHT eventually happen.

You can't trademark something after it's already out; that makes no sense. Then you run into dumb situations like this. You have to trademark it before you do it and prove you have intent. Everyone is acting like this guy is an asshole for not bending over and giving up his trademark to a property he is currently using and plans to continue using just because they want to see a video game that could be easily rebranded release in Europe. It's stupid.

The guy had to already have been planning the electronic version. You don't just get a developer and a publisher overnight, especially when you're embroiled in a legal mess. iOS versions of board games have been pretty big lately, so it's not far-fetched to think that the guy already planned this game. It might be in the very early stages, but now his hand is forced into revealing it because he needs to prove that yeah, he intends to continue using the Trench trademark in the future.

Just call the game "Drenched" or "Untold Tales: Super Mechs of the Great World War" or "Super Mech Fighting Television Battlefield 120%" or whatever and release the fucking game already before it loses all relevance.

The guy is using it for a board game that he eventually wants to get to platforms... if the game flops (which i think it will) why would any company want to sink money in what could become a pit? Truthfully, a game should become well known before it gets planned as an electronic version. In any case i am not saying that the guy needs to fold like a 2$ ho, but the reality is the guy will probably never go anywhere with any versions of his game.
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zerdune

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Edited By zerdune

What is so "utterly baffling" about this news, Alex? These things happen all the time. No need to make this so dramatic. Also it's disgusting to see the typical gamer reaction of attacking this guy for following the proper rules of trademarking. The delay would have probably been averted altogether if Microsoft had checked if the name had been taken already. He has also an existing product and plans to expand the brand unlike Tim Langdell of Edge Games.

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onan

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Edited By onan

"Doublefine's Trenched"

Done. Battle over. Move on.

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jacksukeru

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Edited By jacksukeru

Not owning a 360 makes this a non-issue for me in either case, but I am curious what other name they could pick for the game ('cause that is what they should be doing).

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saddlebrown

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Edited By saddlebrown

@bengino said:

The guy is using it for a board game that he eventually wants to get to platforms... if the game flops (which i think it will) why would any company want to sink money in what could become a pit? Truthfully, a game should become well known before it gets planned as an electronic version. In any case i am not saying that the guy needs to fold like a 2$ ho, but the reality is the guy will probably never go anywhere with any versions of his game.

So it's not his right to try and succeed with his established brand just so Double Fine, who caused this whole mess with their complete lack of quick research, won't have to change the name of their game in one territory?

I went to the guy's website and poked around a bit (my own 5 minutes of quick research) and the guy's clearly put some thought and time into this game. It's a pretty unique concept that I found surprisingly cool, and from his descriptions, it sounds like he started developing it in 2009, well before Trenched was ever getting made. Honestly, I find it a little weird that they both deal with WWI and have such similar names. At this point, I'd be more interested in finding out where, exactly, Double Fine got the idea for Trenched.

Everyone's calling him a dick and an asshole for protecting his trademark, or for even making one in the first place, which is completely hypocritical considering everyone just wants to let Double Fine trademark the same word.

People need to stop vilifying this guy and start taking Double Fine and Microsoft to task for a) not doing their jobs and avoiding this whole mess, and b) not owning up to the fact that they fucked up and just rename the game to something more creative than "Trenched," which is a bad name anyway.

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DJ_EuroGhost

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Edited By DJ_EuroGhost

Is this an EU thing? Because I had no problem purchasing Trenched right when it came out.

Oh, and I happened to be born in Norway.

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Krakn3Dfx

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Edited By Krakn3Dfx

Anyone else just really tired of people/companies just being able to trademark words? Trench was a word long before some board game company named a game after it, and now it's a word that will forever require ownership or licensing to actually be used in anything except general conversation.

I don't even blame this Monteiro, they're just following in the footstep of other companies LIKE MICROSOFT who have made it commonplace to take words and make them off limits to anyone else.

I'm not rooting for anyone here except Doublefine, who are obviously losing money as long as Europeans aren't buying their game.

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RenegadeSaint

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Edited By RenegadeSaint

@LordCmdrStryker: It is my mistake for incorrectly mentioning copyright when in fact the argument revolves around trademark. If I recall correctly, there have been several arguments relating to copyrighting and protecting board games and other game mechanics in the U.S. (Scrabble comes to mind as a major player). This is what immediately crossed my mind, although I realize that it does not apply here.

That being said, I am quite aware of the definition of trench and the fact that a capital T looks different than a lowercase t. However, you make no compelling argument about why his trademark on "Trench" and its derivations does not apply here. Had the game been named, "Down in the Trenches," then it is very likely it would be a non-issue, as that title clearly refers to a location, likely on a battlefield. Simply calling a game Trenched does not clearly differentiate it from a strategy game called Trench. If you have a vast knowledge of international copyright/trademark/IP law and know something that I don't, please correct me. Patronizing links to Merriam-Webster and Wikipedia need not be included.

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brassmarsh

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Edited By brassmarsh

"A Wargame Full of Portuguese Creativity" nuff said

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alternate

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Edited By alternate

If y'all were not so eagar to play the game already how many would take the side of Microsoft against the little guy.  Three ways Microsoft could settl this very quickly. 
 
1. Research the trademark beforehand (okay, so time for this has passed). 
 
2. Re brand the game already. 
 
3. Take the money you were going to use to re brand and give it to the pissant little board game maker.  I very much doubt it would take much. 
 
My guess, with so little actual info available, is that MS fucked up with their due diligence and instead of taking the hit and settling with the trademark holder they tried to bully him and he done gone and got himself a lawyer calling their bluff.

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l4wd0g

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Edited By l4wd0g

Europeans are dicks

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birchman

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Edited By birchman

@DudeOlav said:

Is this an EU thing? Because I had no problem purchasing Trenched right when it came out.

Oh, and I happened to be born in Norway.

Yep, it's EU. People just don't seem to know the difference between EU and Europe.

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GunslingerPanda

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Edited By GunslingerPanda

This sounds...

Completely reasonable.

Get over it; Microsoft and DoubleFine fucked up with their laughable handling of this.

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Mike76x

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Edited By Mike76x

Trënched.

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ScreamingFist

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Edited By ScreamingFist

Re-Brand: enTRENCHED

Problem solved.

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Xeiphyer

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Edited By Xeiphyer

Why can't they just go ahead and keep it named Trenched, get rid of the derivative copyright argument for Trench. 
 
I'm sure both parties would be able to go on living, one with a product named Trench, and the other named Trenched. Its been fine in the past.

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Death_Burnout

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Edited By Death_Burnout

Someone go fuck this guy in the ear.

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soralapio

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Edited By soralapio

@Bakumatsu said:

Sure. Because a dispute between a guy with a board game and some guys that made a videogame is on the same league that an international debt that has been costing thousands of jobs to the portuguese people and causing cuts in the subsidies that we receive. A debt that we have because of bad political decisions that led to spend money that we didn't have. So, unless you're portuguese don't talk of things you don't know.

Wow, sounds like humor isn't your thing over there. Keep on truckin'!

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chadster

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Edited By chadster

Just call it Drenched and release it already.

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demontium

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Edited By demontium

Trunched

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HowDire

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Edited By HowDire

@onan said:

"Doublefine's Trenched"

Done. Battle over. Move on.

This.

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alexpiercey

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Edited By alexpiercey

They should call it Psychonauts 2.

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mnzy

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Edited By mnzy
@DudeOlav said:

Is this an EU thing? Because I had no problem purchasing Trenched right when it came out.

Oh, and I happened to be born in Norway.

Well the article said he granted the rights for the European Union. So yeah, probably.
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FlipperDesert

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Edited By FlipperDesert

I think the worst thing about this is that I'm beginning to lose interest in getting the game now. After all this legal bullshit is through the game will have been out a long time before it comes out in the UK. If it does, that is.

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FuzzYLemoN

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Edited By FuzzYLemoN

The puns, they burn.

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McGhee

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Edited By McGhee

The word "trench" should not be trademarkable. Just like the word "edge" should not be. This is why most of the time you will see games that use a common word but they change the spelling to something unique so they can trademark it. But just trademarking any random word is stupid. Hey I'm going to trademark the work "Fight" and now no one anywhere can use it. It's ridiculous.

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Damian

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Edited By Damian

I don't know how anyone can read this story and think this dude is anywhere near in the wrong. This one dude had the foresight that neither Doublefine or Microsoft had, and now he owns it. He wins! That's fucking it. Don't be a baby about it. The name is not even that good to begin with.
And unless MS intends to just throw a bunch of money at him for what he owns, they should do one of two things:
1. Acknowledge their incompetence, rebrand it and carry on. 
2. Acknowledge their incompetence, don't rebrand it and don't hit the European market.

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ryanwho

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Edited By ryanwho

Entrenched is a better name anyway. Just call it that.

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Liber

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Edited By Liber

Double Fine should hire European assassins to murder that guy.

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TyrellOCP

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Edited By TyrellOCP

I'm drafting an email to him right now.

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Sharpshooter

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Edited By Sharpshooter

@l4wd0g said:

Europeans are dicks

Not all of us but yeah.

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geirr

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Edited By geirr

@ryanwho said:

Entrenched is a better name anyway. Just call it that.

Hear hear.

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Stahlbrand

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Edited By Stahlbrand

Christ, what an asshole.

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Sander

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Microsoft are dicks. Did we forget the E3 podcast already?

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saddlebrown

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Edited By saddlebrown

@McGhee_the_Insomniac said:

The word "trench" should not be trademarkable. Just like the word "edge" should not be. This is why most of the time you will see games that use a common word but they change the spelling to something unique so they can trademark it. But just trademarking any random word is stupid. Hey I'm going to trademark the work "Fight" and now no one anywhere can use it. It's ridiculous.

You can't just trademark a word randomly. That's what people aren't getting. You have to be able to prove that you have intent to actually use that trademark. This guy proved that two years ago when he developed his board game. Double Fine and Microsoft couldn't be bothered to do their jobs and check existing trademarks before they named the game, nor did they check until they were just about to release it.

Trademarks are important, otherwise you'd have twenty different properties coming out all named "Halo" or "Google" or "Star Wars" or whatever and it'd all be a huge fucking mess and all brands would be hurt by it. Just because Double Fine and Microsoft were this lazy doesn't mean the process of trademarking a word is ridiculous.

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FateOfNever

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Edited By FateOfNever

This just continues to make me feel like trademark and copyright laws are becoming more and more outdated for modern times.  Reminds me of when I first found out that they have to refer to Jazz from Transformers as Autobot Jazz sometimes due to trademarking.  
 
I do wonder if there's some reason why they haven't simply rebranded Trenched yet though.  Also, Drenched would not work for a new name, that joke only applies to pretty much Giant Bomb fans.  I'd be curious to know what all words exactly are covered by his trademark though.

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eezo

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Edited By eezo

What ? i downloaded the game on day 1 and i live in Norway. I hope i don't loose the game or something now ..

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Aishan

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Edited By Aishan
@eezo: It's an EU trademark, it doesn't apply to Norway.
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eezo

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Edited By eezo

@Aishan said:

@eezo: It's an EU trademark, it doesn't apply to Norway.

How does that even make sense? Norway is in Europe..

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Aishan

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Edited By Aishan
@eezo said:

@Aishan said:

@eezo: It's an EU trademark, it doesn't apply to Norway.

How does that even make sense? Norway is in Europe..

It's not in the EU, though.
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fisk0

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Edited By fisk0

@eezo said:

@Aishan said:

@eezo: It's an EU trademark, it doesn't apply to Norway.

How does that even make sense? Norway is in Europe..

Norway isn't a member of the EU.

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fisk0

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Edited By fisk0

Couldn't they make Trenched a subtitle or something, kind of like how the first Freespace game was titled Conflict: Freespace - The Great War in Europe (edit: the Descent title was US)?

Like MONOVISION WAVE DEFENSE: TRENCHED or something.

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ervonymous

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Edited By ervonymous

I wonder who holds the trademark for 'Nocturne' in Europe, SMT3 goes by the name of Lucifer's Call here. That's also a pretty generic-ass word to take issue with but what can you do.

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august

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Edited By august

Trenched: Reckoning.

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sins_of_mosin

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Edited By sins_of_mosin

So, he trademarked a word, hasn't actually made any product, and is pissy that nobody cared that he trademarked it till now?  Just make a NA account if you really wanted to play the game.

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saddlebrown

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Edited By saddlebrown

@sins_of_mosin said:

So, he trademarked a word, hasn't actually made any product, and is pissy that nobody cared that he trademarked it till now? Just make a NA account if you really wanted to play the game.

Go to his website.

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eezo

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Edited By eezo

@Aishan said:

@eezo said:

@Aishan said:

@eezo: It's an EU trademark, it doesn't apply to Norway.

How does that even make sense? Norway is in Europe..

It's not in the EU, though.

oh rite, well thats just my luck then! :D

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MordeaniisChaos

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Edited By MordeaniisChaos

Ugh. Times like this the governments of the world need to nut up and say "THE WORD IS FUCKING TRENCH YOU CAN'T OWN IT NOW FUCK OFF CHILD."

@Liber said:

Double Fine should hire European assassins to murder that guy.

This is also an option.