Of course, neither game has really had much time to build up a fanbase just yet, since they're both new properties. Mirror's Edge, DICE's first-person parkour thing, has been packed together with a messenger bag bearing the game's logo, as well as a picture of the lady from the game on the inside of the bag itself. That's available for $129.95, or just over double what the game will sell for without the bag.
The other package is for Dead Space, the upcoming Zero-G horror game. This package is limited to 1,000 copies, and appears to only be for the Xbox 360 version of the game. This one goes for even more at a stout $149.95, but it's also called the ULTRA LIMITED EDITION, which makes it sound pretty great. You'll get the game in special ULTRA LIMITED EDITION packaging, a DVD with the animated movie they did to promote the game, a DVD with "bonus content,", an autographed lithograph, an autographed art book, a 160-page graphic novel, and a crew patch to sew on your jean jacket.
You can probably blame last year's Legendary plastic helmet edition of Halo 3 and this year's Grand Theft Auto IV lock-box edition for this, but since the runs seem to be pretty limited and they're only being sold through EA's store, this seems like a more genuine attempt to do something neat for the players that are already all-the-way invested in these new titles. That's actually where this falls apart in my mind--with both of these games being new properties, why would you take a chance and spend this much money when the games involved might not be very good?
I don't mind buying limited versions of games when it's something I'm already into--as evidenced by the stupid Halo helmet on a high shelf in my bedroom and the GTA IV lockbox that currently rests next to my TV. How about you? Are you at all interested in paying for limited edition gear, like shoes or bags or art books? Or are you perfectly happy with the game-only version?