Huge front of the store ad for Black Ops 2. Dew and Doritos?

I missed the whole outrage over the image of Keighley with the Mountain Dew and Doritos image. I heard about it, but it was days later when I assume everything about it had died down. I never understood the outrage since it dealt with ad dollars that have no connection to the video game industry.

When I went to preorder Black Ops 2 my local Best Buy had their whole front of the store plastered with the game so you couldn't miss it driving by. I don't normally buy games from a brick and mortar place (was Amazon for years), but I was kinda impressed by the scope of the ad push. I don't get to see TV commercials so I have no idea how much games get promoted there, but it all seems pretty fine to me.

I remember a similar type of deal with Uncharted and Subway. Why is this kind of cross promotion with products bad?

@golguin: The kerfuffle was over a lot more than just cross promotion. It was about credibility, perception, and standards to avoid corruption, perceived or otherwise. I think the Bombcast recently had the best explanation of it all. You should check that out to understand why it was such a story.

http://www.giantbomb.com/podcast/?podcast_id=351

Kotaku actually did a surprisingly good article on it, as well, with key quotes from Jeff:

http://kotaku.com/5957810/the-contemptible-games-journalist-why-so-many-people-dont-trust-the-gaming-press-and-why-theyre-sometimes-wrong

(also, congrats on post 666)

It wasn't so much the advertising its self. It was more about the integrity of games journalism.

@TruthTellah said:

@golguin: The kerfuffle was over a lot more than just cross promotion. It was about credibility, perception, and standards to avoid corruption, perceived or otherwise. I think the Bombcast recently had the best explanation of it all. You should check that out to understand why it was such a story.

http://www.giantbomb.com/podcast/?podcast_id=351

Kotaku actually did a surprisingly good article on it, as well, with key quotes from Jeff:

http://kotaku.com/5957810/the-contemptible-games-journalist-why-so-many-people-dont-trust-the-gaming-press-and-why-theyre-sometimes-wrong

(also, congrats on post 666)

That's some interesting stuff. So "game journalist" have finally graduated to the world of "real journalism" where access and accusations of bias toward political figures have essentially defanged the 4th pillar of Democracy.

Also, I don't believe Keighley writes any reviews.

And with this my 666 is gone.

EDIT: So now I'm thinking that people have never heard of the White House correspondents' dinner.