I see where you are all coming from with the subverting of expectations, but very early on in the game (especially since it gives explanations for all the SPOOKY like the lights, and how it treats the ghost stuff like teens would treat ghost stuff) I figured it was not going to be a horror story or game at all. Most of the references to that stuff seemed like knowing nods, maybe not so much to actually mislead you but on a basic level of how being alone in a big dark house in a storm is inherently creepy.
It never really presented the crazy person/ghost elements in any way other than slightly goofy as it would have been in real life. People thought it was haunted because it was alone, old, big, and a old recluse lived their by himself for decades.... that is prime fodder for local legends and that is exactly how the game treats it. All of the actual atmosphere and tension is drawn from immersing the player enough that it draws from the same feeling we would get if we were alone in a big old mansion at night. If anything the fact that some people feel misled by it is a testament to how good a job it did in immersing players in the situation.
Also to those saying it diminishes the story of Sam and Lonnie.... I very much disagree. Without any tension (where is everyone? Why is the place kinda overly messy? Did they end up together?) the story loses its drive. While I never thought ghosts or supernatural stuff was at play, the general setting definitely added a level of suspense to needing to know exactly how everything worked out for the different family members. It drove me (and I assume most people) to search every bit of the mansion to find out more.
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