How do you feel about Pitchfork Media?

I have some really mixed feelings about Pitchfork media.  
On one hand:  

• Their reviews are needlessly pretentious -- and sometimes downright annoying. 
• They often seem to get off on trashing bands.
•  I feel like they neglect a lot of great bands, while spending too much time focusing on a few mediocre ones (although they do pick some winners). 
• There's a big focus on assigning numbers to stuff there; A practice that Gamespot and GiantBomb have consciously evolved beyond.  

• I really like Pitchfork TV. They have all kinds of great content there. 
• They draw attention to a lot of great acts that might not have made it if it wasn't for Pitchfork (including several acts I love). 
• They spend more time focusing on bands I like than most other music blogs (excluding Consequence of Sound and Brooklyn Vegan, who generally focus more on stuff I like)

I read their news, that's about it. Don't pay any attention to their review section.

No idea what they are, or what they do.