The following is a post I made in Patricks' topic, E3 needs to grow up. Posting here just to keep it somewhere.
I totally get what this is about and care. I hope more people do too.
Too many times have I felt the need to pause/switch off/divert attention from some game that is on my screen when a family member walks in. Not just because there is nudity or sexually explicit content, after all these things appear in legitimate, serious artistic ventures, of which I include games.
The reason for the embarrassment is when it serves absolutely no purpose other than to stimulate a male audience. When my partner asks me why that woman is dressed like she's on a beach in Rio during a "serious" encounter or situation e.g. Zombie apocolypse, nuclear holocaust etc. and the best answer I have is "because video games", it's just embarrassing and I get why people do not respect them as much as they perhaps should. They understandably see them as some adolescent kids pastime.
Aside from that, there is the anger I feel at being treated like some emotionally devoid sex fiend male that will only like a game if it has scantily clad woman and boobs. It's not the case and it's insulting.
I would re-iterate, I'm not a prude. These things in a contextually relevant scenario are no problem whatsoever, however uncomfortable the topic. It's the insinuation that we are all idiots that really irks me.
I don't think the fact that the vast majority of advertising for any product or service does this is justification, or at least it shouldn't be. Wouldn't it be great, if this industry could stand proud and be all "Yeah, we don't need that shit. We sell our stuff on it's quality". A lofty goal perhaps, but something that could happen should we wish it.
The thought of trying to play a DS or it's games whilst it is strapped to some attractive woman is frankly absurd at best, deeply offensive and hurtful at worst.
Anyway, that's my input. Let's talk.