Standard includes the classic set (most of your cards) and the last two seasons of expansions. Currently that means Whispers of the Old Gods, One Night in Karazhan (adventure), and Mean Streets of Gadgetzan from last year. This year began with Journey to Un'goro, and is now getting its second expansion Knights of the Frozen Throne. There will be a third expansion this year (probably around November) and then the first expansion of 2018 will come out. When that happens, the expansions that will then be two years old (Old Gods, Karazhan, Mean Streets) will rotate into Wild. Wild includes every card ever released, so playing there is very fun but can be difficult at the higher ranks since people have spent years formulating the best decks with the best cards ever released.
To build your collection, start by knocking out your daily quests. These can be completed by playing with friends now so if you're having trouble winning with your older decks play against a friend or create an account to play against and rack up some gold. Remember to always reroll 40 gold quests to try to get 50, 60, or better rewards. Arena is a bad place for you right now since you don't know the cards. If you use an arena tier list and are pretty good at the Arena playstyle you may wind up with good results there.
Classic and Un'goro packs are where you should start for now. Frozen Throne packs are exciting but since we don't know how the cards will perform it's currently very difficult to judge how useful those will be. I would steer clear of Old Gods and Mean Streets packs as most decks really only run a few cards from these expansions. Best place to start if you want to netdeck is to find a relatively cheap decklist on hearthpwn or disguisedtoast.com and build towards that. Many popular decks run tons of legendaries but the current hot shit, Token Druid & Jade Shaman, can both be built for around 4000-5000 dust and are extremely strong. The only thing to note is that Karazhan must be purchased with 2800 gold or $20, the cards can not be crafted until it rotates to wild. It's a fun adventure that's worth the money, in my opinion.
I personally buy the $50 for 50 pack pre-order each expansion, and then use gold I saved up to buy more packs. I generally am able to save around 3000 gold (and that's without doing my dailies every day, I forget often) so I open around 80 packs on release day. This means I spend $150 each year on Hearthstone, which is a lot, but that's because I like to play a lot of different decks and gravitate towards control decks that require lots of legendaries. If you're more focused on building one competitive deck or just messing around, 20-30+ packs from gold should do you fine. Knights is also the first expansion released during the new pack rules, where the first 10 packs you buy of each set net you a guaranteed legendary and you can no longer receive duplicate legendaries. This also means you should start by buying packs of each expansion until you get your first legendary to maximize your dust potential.
Edit: forgot to mention you also get a free C'thun legendary upon opening your first Whispers of the Old Gods pack, so do that asap as well.
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