Insomniac's New Property Will Be Multiplatform

Insomniac Games announced this morning that it has inked a publishing deal with EA Partners for a new, unannounced franchise which is slated to hit the Xbox 360 and the PS3. This is sort of a big deal, one of those profound moments in videogame history. When this game launches--it doesn't have a ship date yet--it'll be the first time the studio has dropped a game on a platform not owned by Sony. They've racked up 16 years of exclusivity. That's crazy nowadays.  
 
In a letter to Insomniac fans via Insomniac's official website, company CEO and founder Ted Price breaks the news in a friendlier way, promising quality with this new franchise that I--and I'm sure a couple of you--associate with Insomniac's other properties like Ratchet & Clank and Resistance.
 
"Today, we’re excited to announce that we have created a brand new universe and franchise for you to experience in the coming years," Price wrote. "As we develop it, one of our goals is to provide an awesome experience for as many players as possible. With that in mind, we’re working with EA Partners to bring this title to both the PlayStation 3 and Xbox 360."
 
In case you were wondering, this announcement doesn't mean the end of PlayStation exclusivity for Insomniac. In the same letter, Price says the relationship between the studio and hardware manufacturer is still good. "We know many of you are extremely loyal to the PlayStation family, and especially to Resistance and Ratchet & Clank. We are too. Our relationship with Sony Computer Entertainment is still very strong, and continues as we develop additional projects exclusively for PlayStation--projects that will take full advantage of our additional development time." 
 

Sony talked with VG247 earlier this morning and it said much the same. “Sony Computer Entertainment and Insomniac Games will continue to build upon a strong, successful 14-year partnership that has led to more than 35 million games sold and enjoyed by fans around the world. We look forward to unveiling Insomniac’s next PS3 exclusive properties in the near future.”
 
I can see dudes getting angry over this because they feel like Insomniac owes it to them to stay tied to the PlayStation brand. I don't see a reason to be like that. A hip studio is making a game that can be played by an even bigger audience than it usually caters to. I think we should celebrate this and get pumped about this new franchise together -- because, at the end of the day, we're getting a new Insomniac game. What do you say?
 
Update: In an interview with Joystiq, Price says that this deal is simply for a game, not a franchise; however, it's plain that there is a hope to spin this property into a franchise. In the same chat, EA Partners global marketing VP Craig Rechenmacher adds: "... we're announcing a one-game deal, but our job is to make this first product a massive success. And if we do that, this is gonna be a long-term relationship."