So I frequent another board which doesn't focus on video games and though there are gamers there it's hardly what I'd call a rabid gaming community but noticed the attachment rate on the Switch seemed surprisingly high considering the complete lack of interest in the Wii U so I went to see if there are any articles to confirm what I suspected, has the Switch quietly exceeded launch expectations?
Another flag that made me check this was that earlier today I went into my break room at work, my workplace employees around 50 people on the site I work at and very few of them are what I'd consider 'gamers' or even interested in gaming, and low and behold sat at the table were 2 other people who I had no idea were into video games sat there playing Zelda on their brand new switches, these people didn't know the Wii U existed as an individual console (both thought it was an addon)
Anyways so I've done some snooping online and the sales in Europe and UK have been especially high, outselling any other Nintendo console at launch in history and selling more than double than the double the Wii U on the launch weekend. 3 Games currently sit in the top 10 in the UK (Zelda, 1 2 Switch and Bomberman) and more copies of Zelda have been sold than Wii Sports on launch weekend (which was a pack in)
http://www.wired.co.uk/article/nintendo-switch-launch-figures-outsells-wii-u
The article also goes on to mention how in Japan it didn't quite sell as much as the PS4 on launch but was only 8,400 shy selling 322,100 units. Whilst there is every chance that the console has got the majority of its installed userbase out of the gate as there is a die hardcore contingent of Nintendo fans the early sales figures are encouraging to say the least. I personally love the device, I was a skeptic that was won over by clever marketing and the slow realization that the Switch offered a legitimately different experience to every other console on the market without relying too heavily on gimmicks. I had no intention of buying it after the unveil but slowly but surely the appeal became clearer to me and it seems to be the case to many more people. The device isn't perfect and could use some revisions to reach it's full potential I'm now more optimistic than ever that Nintendo might find it's self a new niche with the Switch.
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