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chaser324

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The Reluctant Death of a "M$ Shill" - A Defense of the Old Xbox One Policies

I'm burning my hat and briefcase! The door to door defense campaign is at an end. Where's my money, Microsoft?
I'm burning my hat and briefcase! The door to door defense campaign is at an end. Where's my money, Microsoft?

With today's news of Microsoft dropping their originally proposed digital purchase policies from the Xbox One, I thought it fitting to sum up my feelings in a blog post on why I think this might not be the best direction for console gaming.

He's not a bad kid. He's just misunderstood.
He's not a bad kid. He's just misunderstood.

Personally, I stand by my defense of a lot of Microsoft's policies. While it was certainly marred by horrific PR messaging on an unprecedented scale, I think that the all digital future that Microsoft was pushing for the Xbox One had a lot of potential benefits both for users and the industry.

There certainly would've been backlash from some regardless of the way MS delivered the news, but the inconsistent and muddled messaging added a lot of fuel to the fire. Personally, I think if people calmed down and were a bit more rational about things, most of them would see this as just the reality of the modern video game landscape and a necessary step, if maybe a premature one, in the path that games have already been headed down for the past few years. I also think that those policies really would've only negatively impacted a small portion of those that were screaming. However calmer heads and rationale never really had a chance in the face of today's internet hivemind culture and what I personally view as an increasingly overwrought sense of gamer entitlement that is running amok.

I'll admit that I think MS should have provided a bit more flexibility. There are several proposed methods out there that I think could have kept digital purchases secured while making things easier for people with limited or no internet connectivity available. However, this half step that Sony, and now Microsoft as well, are making toward digital doesn't seem like enough to me. Sure, I'll appreciate the convenience of making day one digital purchases when the clock strikes midnight, but the firm foothold that the Xbox One and PS4 will continue to have in the physical media and retail space is going to continue to be an anchor.

I know his attitude can be a little abrasive at times, but the dude made Jazz MOTHERFUCKIN' Jackrabbit. Clearly he knows a thing or two about video games.
I know his attitude can be a little abrasive at times, but the dude made Jazz MOTHERFUCKIN' Jackrabbit. Clearly he knows a thing or two about video games.

There's a reason that guys like David Jaffe, Cliff Bleszinski, and Mikey Neumann were out there supporting these efforts. They've seen the numbers and are highly aware of the harsh realities of modern game development. A lot of publishers and developers are really struggling out there right now. If we want video games to be a healthy industry, something has to be done.

Purely digital storefronts ala Steam, unencumbered by discs, shelf space, and traditional retailer pressure, are able to provide more flexible pricing models and remove sources of potential lost revenue such as used game purchases and rentals. However, by sticking with the status quo, developers and publishers of games on the PS4 and Xbox One are going to have to stick with the same practices that gamers have been complaining about for the past several years. The "keep the disc in the tray" mentality. Things like tacked on multiplayer, microtransactions, preorder bonuses, online passes, and unfriendly DLC practices are all here to stay.

Over the course of this generation, I'm sure that digital purchases will continually gain ground in the marketplace, and at some point probably supplant the vast majority of disc purchases. Whether you like it or not, games are going to continue to become increasingly social, connected, and more representative of services rather than property. At a certain point, a once per day authorization might even seem trivial because more and more games will be relying on persistant worlds and other "cloud" features as core parts of their experience.

It remains to be seen if games like The Division can deliver on the promise of the oft-misunderstood
It remains to be seen if games like The Division can deliver on the promise of the oft-misunderstood "cloud", but I'm really hoping that they can.

My fear is just that in the near term this reliance on the "tried and true" has the potential to be a real burden and could do more harm than good. Winning over the hearts and minds of users and selling hardware preorders might not matter all that much if developers are hamstrung by the same old song and dance they have to do to keep their doors open for business. For the time being though, I'm willing to concede to the popular opinion while hoping that digital distribution gains momentum and can come to prominence in a slightly less forced manner when more people are ready for it.

</rant>

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157 Comments

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Blu3V3nom07

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Edited By Blu3V3nom07
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We'll get there, I guess.

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Lind_L_Taylor

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Edited By Lind_L_Taylor

Well games tend to be very large and you can run out of disk space. I don't want to delete/re-download/manage some game later (because the process of having to re-download and wait awhile for it to get here, pretty much means you won't bother with it). Further, for $60, I want to have a physical item and the Blu-ray or DVD will be my backup of the game. If XBL should get hacked and go down for a few weeks, I don't have to wait for Softy to get XBL up and running in order to download my game. Note that I love Steam, but I rarely pay more than $30 for a game and if I find out that I can get the game in a box and can load it on Steam as well, then chances are I will buy the disk & hook it to Steam (Case in point: Civ 5 and Civ 5:Gods and Kings).
Also Steam has its own backup system so you can store your games locally to an external drive, rebuild your PC, then put the whole Steam on the new system.

I don't see anything to "fear" about having to have everything digital. I can't stand DLC either and when I know a game is going to produce tons of it, I'll usually wait for the GotY edition and then buy it on Steam, usually as a sale (Such as Deus Ex: Human Revolution + DLC for $10 on a Steam sale). Some games I'll have to get the DLC, such as Mass Effect series, but these games are few and far between. However, if EA's going to crank out a yearly Mass Effect like they do with Call of Duty, I'll probably skip the release and wait for the discount or not even bother. I'm not a big fan of cash-grabbing franchises.

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bgdiner

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@hailinel: Exactly.

I'm not opposed to a digital future, but I'm not exactly going to open my wallet and throw away my consumer rights for the sake of saving a dying industry (I'm paraphrasing, but that seemed part of your argument, at least implicitly). It would be akin to buying a GM car in 2008 just because I wanted to see more cars from GM in the future.

I enjoy Steam deals, and I know that used games are a drain on console profits. However, I'm not going to pay more for something that I'm not 100% confident in. When I buy a Steam game, I know that the game will be there for me, whenever I want to download it and play it. While some have said that Steam's eventual shuttering will mean the end for customer purchases, I have no doubt that Valve will find some way to safeguard said purchases, or face risking a consumer backlash worthy of a class-action suit.

Now, some have said (including Ryan, I believe) that Steam did take a bit before it gained consumer acceptance. I still remember the backlash from the Half Life 2 debacle of 2004, which was perhaps the wrong game and wrong year to debut such a system. I may be wrong, but Valve's revenue streams undoubtedly comes mostly from keeping Steam healthy and well-liked, at least to a degree, by its customers. Microsoft, on the other hand, has a wide range of divisions and technologies that it could, at least in this consumer's mind, close at any time without a huge hit to its profit margins. The same cannot be said for Valve. So when Microsoft says I need to check-in every 24 hours (when that "feature" was still in place), I really can't trust them to keep the servers up and running at every single moment of every day. There is a well-deserved lack of confidence in Microsoft's ability to service its customers over a long period of time, and there's no reason why I, the consumer, should trust $500+ to this pseudo-prophet of the digital age.

And come on dude. Of course gamers feel entitled--they're the ones plonking down $60 for a game. Maybe $60 comes easy to you, maybe it doesn't, but the point is that companies are responsible for pleasing the customer, not the other way around. I'm not going to pay a substantial amount of money for a game that I don't really own. Am I really being selfish when I want a guarantee that my game will be playable whenever and wherever I want? Am I really being selfish for not accepting draconian measures for the sake of a digital future that really benefits Microsoft and not me? In a word, no.

Listen, I see where you were going with this blog post, and I admire your decision to post what was obviously going to be a polemic. Your argument, however, strives to present the future in a positive light while ignoring the downfalls of such a premature system. We're talking about more than just a few disgruntled hardcore gamers, but about the future of digital rights management and conversations and laws about such topics. To blindly accept such systems would be bad not only for gamers, but the consumers of digital content of all types. The systems were too restrictive and too untrustworthy to be put into place.

Like I said, I'm accepting of the digital future, but not at the expense of money and confidence. If Microsoft wants to give me the future, fine, but if it wants me to buy into it, it better present a foolproof, consumer-focused system that makes it worth the money and potential frustrations that might arise as a result. We'll get there, but the XBONE's original policies were never going to be the right way to get to them, regardless of inconsistencies in presentation.

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chaser324

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Edited By chaser324  Moderator

@bgdiner: At this point, trust me, I'm sort of regretting making this blog post. I feel like I didn't make it clear in the OP that while I think there are potential benefits to going digital, I fully admit that it was premature, and that Microsoft's plan was poor, uncoordinated, and had glaring flaws that needed to be addressed.

I underestimated the amount of vitriol that could be brought on by attempting to suggest or speculate that anything positive could come from a plan similar to Microsoft's, especially now that people can rest easy knowing they aren't becoming a reality.

I'm sorry if I offended anyone's sensibilities here. Please understand that this piece was purely academic. I'm not pissed off about anything, and I hold nothing against people that took action against these policies. The consumers have spoken with their wallet, and I find it inspiring that we have the power to steer our destiny like that. While I may have not given the impression in the OP, I'm overall still satisfied.

We're probably much better off going fully digital when more people are ready for it and with a plan that doesn't appear to have been so hastily and haphazardly thrown together. I'm confident that we'll still get there, and I have the patience to wait.

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EnduranceFun

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@chaser324:

There's a reason that guys like David Jaffe, Cliff Bleszinski, and Mikey Neumann were out there supporting these efforts. They've seen the numbers and are highly aware of the harsh realities of modern game development. A lot of publishers and developers are really struggling out there right now. If we want video games to be a healthy industry, something has to be done.

Perhaps instead of trying to hurt the consumers who consume your products the industry should be more reflective and take a good long look at itself. You don't need a 1000 people to make a game, it's absurd. They need to rethink they way they make games instead of trying to squeeze every last penny out of the people who support the industry and their livelihoods.

Hits the nail right on the head. The games industry is floundering because big publishers follow a "too big to fail" model when it comes to development teams and budgets. Instead of trying new types of games, and no I do not mean mobile games, Demons Souls is a good example here - which could potentially return huge gross profits - they continue to stagnate on the same old strategies. Then they blame their bloated spending vs. return on consumers, when it is not their fault. Piracy and used games are not robbing millions of sales that would be needed to save failures like Hitman and Tomb Raider, which "only" sold 3m copies.

Japanese companies seem to get this better than Western ones. A game like Catherine can sell just 200k in its first NPD month and it's a celebration for Atlus. Don't put all your eggs in one basket.

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MrMazz

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I really do wish Microsoft did a better job explaining their vision of the futrue. Because before their policy came out and how restrictive it sounded, I was seriously thinking about jumping to team Xbox.

They showed us all stick and no carrot and basically told us to not worry there is a carrot but o man do we have a big stick. Like say hey Netflix and media services like it are no longer locked behinde a Pay wall, that would of made Xbone one of the best all around set top boxes most likely due to a breath of content.

the whole "select retail partners" thing is what really irked me. Good on GameStop for getting that deal but that's still pretty shitty. If only they had made a fully digital console with just a Blu Ray drive for movies, though that doesn't seem that economical.

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yukoasho

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If we want video games to be a healthy industry, something has to be done.

I stopped reading after this. I will never accept that the consumer must make all the concessions so that assholes like David Jaffe and Clifford can continue to make derivitive games with bloated budgets and little-to-no replay value outside of deathmatching.

Notice how you never hear anyone at Nintendo complain about this, or why the people at 2K make a point of not whining like little girls about the existence of the used market. That's because games from Nintendo and 2K, among other responsible developers make great games that hold their value, not because of restrictive mechanisms, but because of fantastic gameplay.

To be honest, throughout this whole ordeal, I've grown to hate David Jaffe and Clifford and their likes. These are people who've long since stopped making great games and switched over to making showcases for graphics tech. The industry is in trouble, not because of used games, but because most have followed Clifford and friends down the bottomless pit of photo-realism. EA stated openly that they needed 5 million copies of Dead Space 3 to sell. Square Enix called 3.4 million copies of Tomb Raider a "dissapointment." The problem is the bloated, borderline-hedonistic waste that plagues most AAA publishers, and I refuse to be punished for their sins.

And so long as Clifford and friends continue to treat consumers like the problem, I will resent them. Any consumer with any sense should do the same.