So I continued playing Alan Wake yesterday and went to check for the redeem code that was included with the game. I already tried checking before but nothing happened and the code didn't seem to be in their databases yet since it wasn't valid. This can be because I got the game 2 days before release so the codes might not have been activated at the time. But to my surprise I noticed 2 DLC's at the DLC-section of the game so thought the code might been redeemable now. And so I went on to redeem the code which I could, downloaded the content even though it wasn't clear what exactly I was downloading. After 500+ Mb passed trough my connection I went to search any sign of the download but couldn't find anything at all. Not in game, on memory or where ever I looked. So now I'm really wondering "what" exactly I downloaded, where to find it, how to play it and if it's not activated yet if my redeem code still is valid. And I must admit I like the approach with the releasing episodes and making it more like a thriller TV-series but the what, how and when is pretty confusing. Hope it becomes all clear in time.

 Dude. I did exactly the same thing. You've downloaded a hidden video explaining that they will send you a code when the dlc is released and also an interview with two of the makers of the game. I was a bit worried that I had wasted my code and would have to shell out more cash but all is well. Check the video section on xbox dashboard!    

I haven't been sent my new code yet. Any luck your end?