So, i love Chuck. Maybe not as much now as I have in the past, but it is still a great show.
Yup.

Chuck is a fairly geeky show, and there are a few references to "geek culture", if that even exists. Either from the original Tron poster in Chuck's room, references to different SNES games, to lines like "yeah, I'm just saying that Left 4 Dead 2 could have totally been an expansion pack" - Morgan.

There has never been a lot of video game promotion, however. True they had a whole episode that aired near Halo: Reach's release about the release of a popular first person shooter at the BuyMore, but very rarely has there ever been very direct promotion. (although I do recall seeing some boxes of Halo: Reach on the BuyMore set, briefly.

In the recent episode of Chuck, however, Chuck is wearing a shirt for De Blob 2. This was pretty cool, as I have nothing against product placement if it makes sense, but I wondered... "why De Blob 2?"


It turns out that THQ, the publisher of De Blob, made a deal with SyFy Kids to bring some of it's franchises to TV. A De Blob TV show has been produced.


Now, how did De Blob get into Chuck? Well, the answer is pretty simple: NBC, Chuck's network, owns SyFy, but maybe we will see more game-related product placement in the future, who knows? 
 
So, are you guys against product placement? What if it's video game related?

Well, there was an entire episode about Call of Duty 4.

Ha! Jesus Christ, she's hot. I'm sure she pulls in at least 80% of their viewers.

That shot of the back of Chuck's shirt; Now that is professional product placement.

I absolutely love Chuck. I thought that particular product placement was fine in the sense that it's at least better than all the Subway product placement they always do on that show.