Becoming One: The Xbox One Launch

Posted by TruthTellah (9076 posts) -

Missed the Xbox One Launch Livestream?

... First, what are you doing with your life? Second of all, don't worry about it. I've got you covered.

While Sony PS4 fans yet again livestreamed themselves on Ustream sitting in silence on their couches wondering what happened to their childhood hopes and dreams as another map of Killzone loads up, Microsoft threw an exuberant celebration of consumerist lust full of music, more music, a little TV, a celebrity or two, and some people who had the insolence to play videogames on camera. The stream doesn't appear to be archived; so, this is the best you're going to find!

This is the Xbox One Launch Livestream, hosted by GameTrailers.com and SpikeTV, sponsored by McDonalds, and insured by Healthcare.gov.

All that happened:

  • The night starts off like any other. In a moment reminiscent of when Shigeru Miyamoto sacrificed his first born son to Kālī in 1982 for the idea of Mario, Geoff Keighley looks on with horror as Microsoft's Major Nelson sacrifices the first hundred people in line to break the seal on the Xbox One, unleashing fictional game characters into the real world and beginning what will one day simply be referred to as "The Launch."
  • Geoff Keighley tries in vain to communicate with the Xbox One. He suggests "Xbox, go to Los Angeles", but it does not heed his calls. It sits in silent judgment, regarding him as no master over it. Xbox One is free; it will not be shackled to anyone! ... Then, feeling the sharp shock of its collar, it reluctantly cuts to the Los Angeles feed.
  • DeadMau5 with his hardcore cat tattoos, looking a bit haggard like a Canadian mayor on crack, actually gives a pleasant interview with GameTrailers. Seems like a real human being concealed beneath a thick veil of fame. He shows genuine interest in having fun playing more games on the Xbox One and just enjoying what free time he has. Sadly, they then demand the Mau5 mask be placed over his face, locking him in an iron mask of hype and empty admiration. A prison of his own making. His is a tragic tale of modern celebrity.
The first in line to get a Xbox One in North America. Their sacrifice is appreciated, as moments later, Major Nelson shed their blood upon a spherical green altar in Times Square to begin the festivities.

  • Major Nelson asks the Xbox audience whether they would like to "supersize it", and as they cautiously nod, he dislodges his jaw and lets a stream of fries drizzle out of his mouth and down his chest, revealing that Xbox and McDonalds have partnered to have a Xbox-branded contest this Fall.
  • Ray "Italian Stallion83" Cox is a lost man. Microsoft puts a spotlight on him, and as he pushes away tears, it is revealed that he is nearing a 1,000,000 Gamer Score. The crowd gasps, knowing his sacrifice. Family, friends, joy, comfort. These things don't matter for a man like Ray Cox. No, he is a gamer -god-. More machine than man now. Major Nelson smiles, and as the edges of his lips slither up around his face, he gives Cox a special white Xbox One and a lifetime Gold membership card. Cox sits speechless. He sees the life he might have had, and it flitters away as he grasps the Golden ticket to his future. Microsoft just handed him a death sentence of eternal gaming entertainment.
  • Young, stylish people are suddenly shown laughing around Xbox One-branded McDonalds food items. It has not gone to commercial. No, real people are setup to look like they're having the time of their life hanging out around untouched McDonalds food in a clearly postmodern critique on our absurd advertising culture.
This did actually happen.

  • Suddenly, Ferraris. Only Ferraris as far as the eye can see. SpikeTV forgets that this was supposed to be a program about the Xbox One. It is now just running a Ferrari ad. Then, while stroking the hood of a virtual car, Phil Spencer bravely admits, "I am... physically attracted to the cars in Forza Motorsport. Just look at them... I mean, really look at them..." On the weekends, he now goes to judgment-free gatherings hosted by the developer of Driveclub.
  • On the main stage, DeadMau5 dons his mask, becoming the dark musical beast he sees every night in his sweat-soaked nightmares. A sea of white people nod their heads politely while wishing they could just go back to playing the videogame consoles right next to them. The base booms like a jackhammer on their hearts. Is this what a night club is supposed to be like? Is this what fun has become? All of the games left unplayed. Videogame characters sit in their idle animations while people nod along with senseless noise.
  • Geoff Keighley suddenly mentions New Zealand, and then notes that -they- probably had the first person in the world to buy a Xbox One. So what they said initially about the people in line being the first to get the console was all a lie. The very foundation of the event is mere artifice.

Fun Fact #136: The Xbox One was actually discovered deep beneath the seas off of New Zealand. Who created it is still unknown, but the original artifact had an always online component which the research scientists deemed too revolutionary for the general public.

  • Titanfall! Hey guys, Titanfall is pretty good. Sure it's not coming out at launch, but seriously, this amazing game will eventually be out on the Xbox One. Really. Believe us. These developers here can vouch for it.
  • Oh yeah, remember E3 with all those trailers for games? Microsoft heard you liked those; so, for a few minutes, they show them again.
  • The actor Will Arnett is given a Xbox One in exchange for his celebrity endorsement. He then explains that Call of Duty is his life, and he especially likes guilting people into apologizing on Xbox Live for their offensive comments regarding his mother and various races. The comedian/dramatic actor Jason Sudeikis is also there, and he explains in a shocking display of straight talk, "I've basically stopped playing games. But uh, new system I guess..." Ends the segment by saying he really wants to see how great NBA 2K14 is. He does not appear prepared for the disappointment he's going to feel.
  • "Macklemore & Ryan Lewis" are now on stage. They sound familiar, but no one seems to know who they are. Hearing the cacophony, the crowd descends into madness like a rave scene from The Matrix Reloaded. ... Okay, okay. I give up. Really? This is the best you can find for this event? Come on. This launch event is actually just a concert with a little gaming sprinkled in out of necessity. "You know how you like games? Screw games. We've got music, celebrities, and old trailers." There are literally consoles setup with new games right there to play. Isn't that what this is supposed to be about? I want to be wooed, Microsoft. Woo me!
Heeding the ungodly call of "The Launch", the dead clawed forth from their earthen graves to feed on the succulent flesh of gamers that had crawled forth from their homes to feed on the glorious spectacle of a console launch.

  • Everyone they interview in line explains that they're getting the Xbox One mainly to play Call of Duty: Ghosts. It's unclear whether they are aware that they can also play it on PS4, but there appears to be green in their eyes. Perhaps green in their hearts. Maybe even green in their souls.
  • Now over to Russell Wilson of the Seattle Seahawks with Sports! Russell? "Yes, Geoff, I am a player of football, and I came out tonight to announce that Xbox is my religion. In fact, all of us in the NFL are devoted to Xbox. So, kids, be like us footballers. Choose Xbox."
  • Finally, midnight approaches, and Geoff Keighley announces, "And here are the first 10 guys to get the Xbox One!" The woman third in line glances toward him. Keighley looks straight into her eyes: "Congrats to these guys."
  • As they sign off, Keighley coughs and sputters out a promotion of VGX in two weeks. Having appeared listless all night, one is left wondering what happened. Where was Mountain Dew when he needed it? What was flowing through his veins all night? At this point, he is basically a Green Lantern that derives his power from a large gilded Mtn Dew bottle. Has the Dew forsaken him? Will Doritos jump in to save him? Who will win the console war? Find out next time!

And it's over.

Next Gen is now here.

We enter, knowing not what shall come to pass.

We have sincere hope, but will those hopes be dashed or reassured?

We go forward with hands clasped around our controllers in solemn faith and eyes fixed upon our screens so full of dreams.

The Next Generation Begins.

#1 Posted by Hailinel (24794 posts) -

So what I'm gleaning from this is that Microsoft treated the launch as a platform for style over substance?

#2 Posted by Humanity (9242 posts) -

@hailinel said:

So what I'm gleaning from this is that Microsoft treated the launch as a platform for style over substance?

More like, an awesome party with free McDonalds!

#3 Edited by Seppli (10251 posts) -

@truthtellah:

I am entertained by your word smithery dripping with snark. You and Alex should make love childern.

#4 Posted by mbdoeden (178 posts) -

Young, stylish people are suddenly shown laughing around Xbox One-branded McDonalds food items. It has not gone to commercial. No, real people are setup to look like they're having the time of their life hanging out around untouched McDonalds food in a clearly postmodern critique on our absurd advertising culture.

My brain is coming out of my nose.

(But seriously good write up man.)

#5 Posted by Chaser324 (6544 posts) -
"We're actors! This literally never happens."

Moderator
#6 Posted by CrocBox (83 posts) -

Narrated by Cecil Baldwin.

Seriously though, incredible writeup. :D

#7 Posted by Kedi2 (248 posts) -

You have a seriously funny writing style, fun read!

#8 Posted by mrfluke (5153 posts) -

truth tellah got some flava with his writing.

#9 Posted by churrific (479 posts) -

Well done.

#10 Posted by Reisz (1497 posts) -

Lord almighty tell me those aren't Tshirts, they look like bedding.

#11 Posted by Chaser324 (6544 posts) -

@reisz: I'm pretty sure it actually is bedding.

Moderator
#12 Posted by EXTomar (4730 posts) -

Suddenly I am getting a Heaven's Gate vibe....

Online
#13 Posted by Coafi (1488 posts) -

Hey @truthtellah, why so much snark?! This is a great write-up, I missed the livestream, but it seems I didn't miss much. :/

#14 Posted by spraynardtatum (2951 posts) -

Anyone hungry for some McDonalds?

#15 Posted by EarlessShrimp (1639 posts) -

@humanity said:

@hailinel said:

So what I'm gleaning from this is that Microsoft treated the launch as a platform for style over substance?

More like, an awesome party with free McDonalds!

at the bottom of the sea?

#16 Edited by Humanity (9242 posts) -

@humanity said:

@hailinel said:

So what I'm gleaning from this is that Microsoft treated the launch as a platform for style over substance?

More like, an awesome party with free McDonalds!

at the bottom of the sea?

Heck yah!

#17 Posted by MariachiMacabre (7096 posts) -

The first in line to get a Xbox One in North America. Their sacrifice is appreciated, as moments later, Major Nelson shed their blood upon a spherical green altar in Times Square to begin the festivities.

I laughed.

#18 Posted by Optix12 (615 posts) -

Im glad I didnt watch this so I could read this great writeup. Well done

#19 Edited by Slag (4376 posts) -

This, this is glorious.

#20 Posted by Savage (326 posts) -

Glad I caught this write-up and even more glad I missed the event.

#21 Posted by TruthTellah (9076 posts) -

@humanity said:

@earlessshrimp said:

@humanity said:

@hailinel said:

So what I'm gleaning from this is that Microsoft treated the launch as a platform for style over substance?

More like, an awesome party with free McDonalds!

at the bottom of the sea?

Heck yah!

Oh yeah, guys, it was the most fun. The time of their young lives, in fact. Their hungry, hungry lives... They just keep eating more and more McDonalds, but no matter how much they eat, it still feels like there's a hunger they can't fill.

@seppli Thanks! Alex and I were going steady a while back, but we sadly drifted apart after a particularly contentious game of Virtual Pro Wrestling 2...

@mbdoeden My brain came out of my nose while watching it, too. I'm sorry I shared that with you.

@crocbox @kedi2 @churrific @slag @optix12 @savage Appreciate it!

@mrfluke You know it, homeslice.

@extomar My brother, turn your eyes away from the Next Level and embrace your true ethereal form. Together, we will travel upon a comet to the stars!

@coafi Why the snark? Well, snark is an important part of life. It helps us to manage the inexplicable, sad, and even joyful. Snark is optimistic in moments where you might have otherwise been left saddened or confused. :)

Glad yall enjoyed it! I did a writeup like this for the Sony launch, as well, but I didn't know if anyone would enjoy it as much as I did writing it.

#22 Edited by EarlessShrimp (1639 posts) -

@truthtellah said:
@humanity said:
@earlessshrimp said:
@humanity said:
@hailinel said:

So what I'm gleaning from this is that Microsoft treated the launch as a platform for style over substance?

More like, an awesome party with free McDonalds!

at the bottom of the sea?

Heck yah!

Oh yeah, guys, it was the most fun. The time of their young lives, in fact. Their hungry, hungry lives... They just keep eating more and more McDonalds, but no matter how much they eat, it still feels like there's a hunger they can't fill.

I've seen this before. Was it... Spirited Away? Y'know, where the piggy people can't stop eating all the time? IS THAT WHAT YOU'RE IMPLYING?! XBOX ONE PEOPLE ARE PIGGYS?!

EDIT: maybe it was another movie. Not dissimilar to Monty Python's Meaning of Life perhaps.

#23 Posted by spraynardtatum (2951 posts) -

Just read this again. One of the best threads of the year. Better than Brothers.

#24 Edited by TruthTellah (9076 posts) -

@earlessshrimp: Sure, let's go with that.

Though, no, I was not implying that Xboxers are piggys. I was instead implying that beautiful, young, multicultural paid actors posing as real people promoting products at an event like this are sub-human pig people consumed by an unrelenting emptiness that no amount of free McDonalds could ever hope to fill.

#25 Posted by crithon (3236 posts) -

so..... was it really Geoff Keighly's production company who did BOTH Sony and Microsoft launch events? Or at least just the video presentation. Had that same vibe with the setting in TRL set which is Viacom. A bit of the same pacing, same amount of sizzle reels.

#26 Posted by Demoskinos (14830 posts) -

@hailinel: It was a fairly masturbatory launch celebration complete with a hilariously awful performance by Macklemore. So, yes you pretty much nailed it.

#27 Posted by TruthTellah (9076 posts) -

@crithon said:

so..... was it really Geoff Keighly's production company who did BOTH Sony and Microsoft launch events? Or at least just the video presentation. Had that same vibe with the setting in TRL set which is Viacom. A bit of the same pacing, same amount of sizzle reels.

Gametrailers hosted both on SpikeTV; so, yeah, there were clear similarities. Though, a big difference was that Keighley seemed a bit less enthused at this one. After the Xbox One snubbed him, it appeared to take the wind out of his sails. (It didn't really snub him, as it was a production error, but it still seemed oddly appropriate)

#28 Edited by EarlessShrimp (1639 posts) -
#29 Posted by TruthTellah (9076 posts) -

Just read this again. One of the best threads of the year. Better than Brothers.

Thanks! You're too kind. I personally try to be better than Brothers in all that I do, and it has changed my life.

#30 Posted by Slag (4376 posts) -

@spraynardtatum said:

Just read this again. One of the best threads of the year. Better than Brothers.

Thanks! You're too kind. I personally try to be better than Brothers in all that I do, and it has changed my life.

You'd be hard pressed to find 5 better blogs this year.

This edit will also create new pages on Giant Bomb for:

Beware, you are proposing to add brand new pages to the wiki along with your edits. Make sure this is what you intended. This will likely increase the time it takes for your changes to go live.

Comment and Save

Until you earn 1000 points all your submissions need to be vetted by other Giant Bomb users. This process takes no more than a few hours and we'll send you an email once approved.