i remember coming home late one evening and my sister was watching Radiohead perform 'Idioteque' on SNL. later, i caught a music video for the track 'Optimistic' on MTV. i had never heard anything like that stuff before, and so i went and picked up a copy of the album Kid A, and that shit blew my mind. the monoculture (SNL; record labels, MTV programming suits) force-fed me that stuff- and as it turns out- they were right! Kid A went on to become a wildly successful hit record in comparison to today's anemic music industry standards, and i feel it in my soul that Kid A would absolutely die on the vine trying to find an audience in today's Spotify. it's a challenging record that isn't really interested in catchy hooks, and i came to it entirely because those with their hands on the levers of early 2000s influence pushed it on me.
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