I was watching TV last night on Action and they kept showing a trailer for the game. When I first saw it, I kept thinking how they should make their own kart game, when it finally hit me that it was a commercial for Blur. 
 
It was the one where it looked like Mario Kart with Blur in the background, so what did you guys think about it? I thought it was clever and funny.

It was a clever way to make fun of Mario Kart, but I wish it'd show more Blur gameplay in the ad.

The commercial itself is very Activision!  It dresses Mario Kart's aesthetics in a really abrasive way, and then argues against this crazy strawman they've created.  They should be commended for finding a compelling way to advertise it in a way that isn't "Hey, we're PGR with cool mechanics and Mario Kart-style weapons!", but the fact that it so cheaply goes against the competition is kind of shady and lazy.

Its about as good as an advert as I think this game will get. Comparing it directly to one of the Wii's best selling titles  will  (hopefully) catch peoples attention.

Have you seen the French ads?  They aren't exactly progressive.  2 women dressed as powerups (well they might be dressed as strippers too) argue about which is better.  There is some prime pretending-to-play-a-game too.  
Ad 1
Ad 2
I definitely favor the Broklee ad.  I don't think the anybody is really slighting Mario Kart.  Clearly the people at Bizarre Creations like it or they wouldn't have merged it with their game.