Most people probably don't want to go to the trouble of learning the tastes and interests of every game reviewer in order to figure out which ones' tastes gel with their own and which ones' don't, just so they can get some advice on where to throw their sixty dollars. I am most certainly among those people. I am extra disinclined to waste my time trying when most game reviewers seem to be incredibly incompetent at that job.
I'll give an example. I rented Killer is Dead and played through it. My takeaway after beating it was that this was the best gameplay a Grasshopper game has ever had, and that they had made a really really really competent character action game that did a great job of not just slavishly aping devil may cry or god of war, but actually bringing in its own flavor, if you will. When I checked the reviews for the game, most of them devoted maybe two paragraphs to the combat tops, and most of those just reiterated that it was just 'mindless button mashing,' probably because most reviewers can't be bothered to apply any meaningful amount of interest or creative thought to the combat.
So you have a game with some pretty awesome combat, and the reviews completely gloss over it and don't seem to even realize that it's any good. They instead choose to spend most their word counts trying to make heads or tails of the story, which was garbage anyway, and bitching about how sexist the gigolo minigame is.
So let's say, hypothetically, that I'm looking for a good character action game, and I hear this Killer is Dead might be a character action game. No more than two, maybe three of the reviews I'm going to see out there even appear to be cognizant of the fact.
If they would cover their bases, and explain the greatest aspect of the game playing experience in slightly more detail than none at all, then I might be able to make a purchasing decision based on the details they gave me. Even if they're horribly inept at playing the game, maybe I can piece together that the game is worth checking out if they can just tell me simple things like 'this game has parries,' or 'this game has darkstep/witch time,' or 'you can bank points to use on instant kill attacks which can then be chained for crazy combos.' Those are objective observations that would go a long way toward my being able to make a reasoned purchasing decision.
But the reviews were all too busy beard stroking over the barely-there plot and feigning indignance over the gigolo minigame to just tell me what you do in the game. Obviously most of the reviewers couldn't even remember what the gameplay felt like. So let's imagine for a second that the reviewer didn't like the story, because why would you. They're going to tell you to pass on this fairly cool action game because of their awesome subjective opinions.
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