@ssully: Sony does do this. They have published and developed a lot of smaller games over the years, often to great effect.
Microsoft has funded a bunch of smaller games and bought up some not huge studios for Gamepass, so is trying to do the same (and to be fair Cuphead and Ori are fantastic smaller games funded by Microsoft so this one area where they've done pretty well.)
Nintendo is arguably the best in the business at this. Do you even Boxboy or Pushmo, bro?
EA dabbles in this by publishing smaller games like the Unraveled games, from time to time.
Activision isn't built for it and only cares about huge monster hits. The closest it comes is remastered or licensed games.
The reason that the third parties struggle more with this is that their marketing and sales teams aren't built to make this a profitable idea, and it requires an inordinate amount of time for the potential profit. Platform holders gain a lot from having smaller games on their platforms, and for Microsoft and Sony they have alternative distribution models to give these games value (PS+ and Gamepass/Games With Gold.)
The third parties have to actually sell the games, and that means getting them attention, and that can cost more than the games themselves the way that a company like Ubisoft does it (they aren't going to build a profile over the course of many years through painfully slow promotion and courting the press like many indie hits do.) And they would do all that to what purpose? To get a moderate hit? To build and train talent in house that they can just buy somewhere else if they want it?
It's just not worth it to them.
As for the chances of a monster hit like Minecraft or Fall Guys coming from such a program, you just can't predict what games will explode like that and to some degree the big studio system makes it hard for that to happen because those kinds of hits tend to require both some kind of out of the box idea and quixotic personal passion that the big studios are not built to do much with. So you spend a bunch of resources and executive time and the best you hope to do is create a moderate hit that makes more than it costs but is a rounding error in the Assassin's Creed profit records and at that point why even bother?
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