I should be revising for an exam. Instead I'm sitting thinking about the PSP Go and this supposed "leak". I've decided the "leak" wasn't a "leak" at all, but was intended. And if not intentional, then by no means detrimental. Care for my logic.

The news of the PSP Go broke around mid-afternoon UK time or early morningish (I think?) in the US on Saturday. The weekend before E3, where anticipation is high, but news is scarce. Everyone's trying to prevent their news breaking right? So these PSP images pop up and are discussed right through the entirety of Saturday.

Here were competing news articles (via Kotaku) this Saturday:

• Assassin's Creed/Splinter Cell 20 second leak.
• Something about a mobile phone game.
• Something about Wolfenstein.
• A $400 Metal Gear coat.
• Some stupid consumer "study".
• A report detailing a new Mario game/new Wii Fit.

• Size comparison - 65,225 views.
• Official pictures - 59,437 views.
• PS3 Slim box comparison - 24,845 views.
• Initial leak article - 57,910 views.

Maybe it was a joke, and they are really releasing the PSP2 which has 2 analog sticks?

Good grief I want to shoot myself for not fixing the title before submitting. Now I will forever look like a tool. :(

I wish we could edit titles aswell as posts.

I think it's very possible that the leak was intentional, I suppose we will find out at Sony's press conference. If the PSPgo is featured significantly as the big reveal then perhaps the leak wasn't intentional, but if it is featured along with more strong announcements then it there's a good chance the leak was intentional. I'm also planning on buying one if it is playable outside.

"as well" is two words. Tool.

I suppose the leak could be tactical, but I'm more inclined to believe it's simply incompetence, unless Sony are aware of something truly ground breaking to be announced by one of their competitors and wish to grab some early mind-share.

It happens... Take it easy. If somebody thought you as a "tool", after reading you op they will change their minds...

I thought it too...

I've read that many of the spoilers that appear in the media of different products are really provoked by the companies to gain consumer attention.

A lovely marketing strategy to manipulate consumers.

I hope it was, because that means Sony cares enough about me to tell me to avoid their stupid looking PSP without a second analog nub in advance so when they bring it up at their E3 Press Conference I can just sigh and walk away from the TV.

I agree with the grammar nazi

I don't see how unleashing it now is any different from a big splash at E3 when everyone's watching. Leaks make Sony look bad, as if it doesn't have its shop in order, as if it isn't in control of the situation.

The fact that the product also looks like a fast food restaurant tray doesn't help, and as far as I can see the reaction to it has been mostly "it's ugly" and "no second analog nub?!"

@Phaseshift: I was only poking fun at his paranoia that people would think him a tool for fucking up his thread title.

I'm betting you're right, just because I think that if you wait for all your announcements to come out during E3, you might lose some potential folks who will drown in information.  Announce things early, even make it look like a leak, and you'll get press while everyone else is still setting up their booths.

Makes me wonder if in the future these conferences might move toward more in-house ones, with Sony having its own conference where they can control everything better and diversify their presentation a bit. 

Also makes me wonder how much companies tend to lose during E3 in promotions costs, and if the benefit outweighs the loss, usually.

@ahoodedfigure: Yeah but you also risk people forgetting about your stupid pre-E3 leak after everyone's swamped in awesome from your competitors, and also E3 is an announcement to the mainstream - the people who will actually buy it. The leak has much less reach than E3 will.

in a bit of a offtopic is like the infamous release... 

If it would be released "after" prototype is wouldn't have nearly the appeal and praise it has now, it would get a harder time... I think.

And i'm very impressed with infamous.

it's a question of timing... to know how to manipulate information.

A lesson from Bill Gates himself...

"How you gather, manage and use information will determine wether you win or loose."

I think it may have been intentional, but not company-wide intentional. A smaller group of people (probably higher-up) probably had it leak "accidentally" with the company at large mostly not knowing of the leak, to simulate a real link. That's what I would do if I were Sony. Either way, in the video, Belmont refers to E3 as though it had already passed, which was strange considering they were pretending to look at the Go! and hear about MGS/J&D/GT:P before the conference or something. Not exactly coherent in its presentation, some flaws, I think it's plausible.

Don´t forget. The "leak" came from one of Sonys own news channels.
Qore is payd for by Sony and only distributed through PSN.

Duh!!!!