WoW is free up to level 20, and then if you like it, $20 gets you content up to level 85 and a free month. I know you said non subscription based but that's pretty much still the gold standard in MMOs and a cheap buy-in and no pay to win systems. Guild Wars 2 is pretty good, and doesn't have a subscription, but it it's $50 up front.
The price for guild wars 2 has fallen a lot as of late (You can get the heroic edition from greenmangaming for $40 and you can get 20% off that too)
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