My favorite part, though, is calling one of the companies "Middle Earth & Friends." What happens if they lose the Lord of the Rings license (they appear to own at least part of it outright, but copyright law is complex) or just decides not to make Lord of the Rings projects for a time(there certainly have been fallow periods for the license.)? And what are the logos and title screens going to look like? Is it going to mention Middle Earth in Tomb Raider games? Just strange stuff!
I've thought about this concept off and on for the past few years, and I'm not trying to be argumentative, but I genuinely want to know what it looks like in this modern era for a major sci-fi/fantasy brand to have a fallow period. I feel like the previous fallow period of LotR as a "brand" was really more like "it was unfilmable because the technology didn't exist to adapt it":
- J.R.R. Tolkien writes the books *fallow period begins*
- Making tie-in merchandise/spinoff media would be crazy and weird because it doesn't exist yet, this was still decades before Star Wars
- Tolkien dies *fallow period continues*
- Try to make some adaptations, do some radio plays, get that wild Ralph Bakshi movie from the 70s, honestly we're still in the fallow period, the Bakshi movie isn't even all 3 books
- Do nothing for a couple more decades because on a technical level no one knows how to adapt it, and the movie financing for a project like that is probably eaten up by projects like Conan the Barbarian or Braveheart or really any story where you don't need thousands of orcs and a giant tree man
- Peter Jackson's LotR movie trilogy explodes the brand into mainstream nerd culture, because reading is for nerds but watching movies is for cool guys *puts on sunglasses, fallow period ends*
- They make a bunch of middling-to-shitty LotR video games, and those bloated Hobbit movies, and the TV show I've never watched, and I continue to die a little bit inside each time
See also: for a long time nobody knew how to make good superhero movie/TV adaptations except as kinda one-off flukes, like Superman 1-2, that Incredible Hulk show, and the Micheal Keaton Batman movies.
Now that Hollywood and streaming services know how to adapt sci-fi/fantasy nerd IP into not embarrassingly bad-looking films and TV shows, it feels like they're just going to ride every IP straight into the ground as long as people will watch it. I'm not saying all sequels are bad, but I am saying that even the bad sequels don't seem to deter the IP owners from making more sequels.
What are some legacy nerd IP that did so badly they've actually gone dormant (say, Star Trek or newer)? I'm genuinely asking, as maybe I'm forgetting some big ones. But, like:
- They keeping making Terminator movies and stuff, even though they've basically all been pretty poor since T2. They absolutely will not stop, ever, until we are dead
- They keep tacking more movies onto the Alien and/or Predator franchises, none of which have really captured the zeitgeist
- After a string of children's TV shows, they're still making terrible live action Transformers movies for teens?...adults?...idiots? If there's any God in this world maybe those movies will continue to tank financially
To disprove my own point, Jurassic Park did enter a 15-year hiatus where it seemed genuinely over and I think we were all fine with this, but then it turns out you can still make a movie people want to see about a dinosaur theme park. And in a weirder example, The Matrix also seemed very much over for about 20 years, but then came back for exactly one movie. Also to give an example that still shocks me to this day, The Planet of the Apes was dormant for nearly 30 years before that 2001 relaunch (then dormant again until the real relaunch for that 2011 movie).
Anyway, it seems like even a string of underperforming and/or widely disliked entries isn't enough to slow down the big IP that are already part of the nerd canon. So my hunch is that Middle Earth & Friends will be more than happy to make Lord of the Rings-themed entertainment for the next century, at the very least. It's what the shareholders crave.
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