This started in 2012 with the release of AC3 and Far Cry 3, Ubisoft at the time had a deal with 'Game', a retailer in the UK to promote physical copies over digital in the first couple of weeks. I believe that Ubisoft released both Far Cry 3 and AC3 later on (December 8th, 2012), so that was one week after the launch of FC3, but a whole month after the release of AC3. From what I can remember this was not the case with Black Flag last year though, so this is especially odd.
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