@teaoverlord: your right, there is nothing new about doing an interview for PR. That wasn't my assertion. My assertion was that the PR was being achieved by an interview with an "insider" who has knowledge of the inner workings of one of the biggest companies in the world today. Aaron is smart. This type of promotion is new for Microsoft. Sadly, it took them losing to Sony last season for them to realize the error in their original PR. Now they are trying a new tactic and it's one that I could see many companies in the future utilize. This new strategy of describing the inner workings of a company to sell a product rather than putting focus on the actual product. Well, it seems new to me anyways.
This is marketing at its finest. Marketing disguised as a behind the scenes glimpse into the games industry, from an industry insider. Welcome to the new age of media duders. An age where "shop talk" and "how did you go about achieving things?" is more important than the "thing" and whether that "thing" is still worthy of the consumer's hard earned dollar.
This all boils down to:
"Let's get together and candidly talk about the biz and show you just how much we at MS have changed the way we do things.... FOR THE LOVE OF GOD GIVE US ANOTHER CHANCE!!!!!"
It's interesting how Aaron also had a candid chat with the guys over at Kinda Funny games. I like his strategy, let's hope for MS's sake he can pull it off before Christmas shopping season starts.
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