Whom Do I Write?
By deactivated-604f556fb6bf7 3 Comments
Damnit! It's supposed to be titled Whom Do I Write For.
I was looking at the disappointing traffic for my blog, which sort of peaked late September/early October(possibly due to my Civ 5 review) and has moved kinda low right now. Made me think if what I was writing connected to any audience at all. Or maybe it's just too early to expect any decent traffic yet. I started blogging actively again the beginning of this month. So yeah, I think it's too early to look at traffic. But anyway, the question is whom am I writing for? The blog's called Malaysian Gamer and if I were to write stuff for Malaysians, what should I write(to attract a Malaysian audience) about? Well here's a few things I could write:
For Malaysians:
- Write about DOTA. Tips, tricks, guides, patch notes, and generally pondering if icefrog is a douchebag(which PS, I don't fucking care).
- Write tips, tricks, guides on free to play MMO's or certain really popular MMORPG's
- Write about StarCraft 2
I hate DOTA, so writing about that is a waste of time. I don't like MMO's and hardly play them, writing about that seems counter intuitive. SC2? well I have my issues with that game. So i stay away from it. It's clear that my interests are not what the general public(or what I perceive as a lot of people in Malaysia) wants.
For Gamers/Gaming Audience In General
- Write news updates...lots of it
- Write reviews of new games
- Post pretty pictures and videos
- Say something stupid, like why console X is better than console Y
- Post fucking press release....all the fucking time!
As a one man blogger, I can't be a Kotaku. I can't post 5000 posts per day. I can't get every new game as I don't get games sent to me. I don't have the time to publish well edited video previews/reviews and my voice sucks( I have experimented with this using sub titles). Why should I say something stupid? To manufacture a controversy and get traffic? Yes I would like my blog to be popular, and successful but I'd prefer to build a good reputation rather than a stinky one. Point 5 seems to be what most video game bloggers do. You copy and paste word for word that press release email you get. I think some press releases are comment worthy(like the one Microsoft sent out for Games For Windows Live, yeah right MS, good luck trying to get that mess right). But definitely add your own take on it, comment about it, how do you think it is relevant(or irrelevant in the case of GFWlive).
For PC Gamers
- See for gamers/gaming audience(most of those still apply)
- Cover mods
- Cover some free games stuff like flash/indie stuff
- Write the Why PC Gaming is Awesome article(the opposite of this is of course the Why PC gaming is dead for the console audience)
- Bash GFWlive
- The praise Valve/Steam/ Team Fortress 2 article/news report at least once a week
- Write the insider report on social gaming(Facebook games), are these REALLY games? article
- Round up of digital distribution discounts of the week
My point is, Why should I just be another Rock, Paper, Shotgun? They do this well and recreating another blog that does the same is wasting effort on something that is already done extremely well. Granted there aren't that many PC gaming exclusive blogs(compared to console games), but I'd like to find my own voice.
For Strategy Gamers
- Reviews/previews of strategy games
- News on strategy games
- Write why strategy games aren't dying(refer to starcraft 2 and BLizz)
- Cover indie strategy games(these are even more nichey than indie games)
The sad thing is, writing a review of Solium Infernum ain't going to get you that many hits. Hey I'm sure you took a lot of effort to write the review(I sure did), and it may be the best and most difficult review to write, but you aren't going to find people flocking to read that review. That's just the truth. Instead, your top ten games that...or your game of the year list would probably be the most popular articles you write.
Figuring out who to write for is a complicated affair. I think most bloggers(myself included) start out blogging for themselves. Hey everyone wants to blog about what they feel like writing (that is the most ideal thing really). But reality is, if you want to be successful, you'd have to know what your audience wants, instead of just writing what you want to write about. I think you can balance out between writing for your audience and for yourself(you need the audience articles to keep them there) and for yourself, to keep yourself motivated. Point being, the Rolling Stones don't just write only about Pink Floyds early days records(which were sometimes pretty weird and just plain noise. Just youtube Syncopated Pandemonium).
I'm currently doing a little of PC gaming blogging and strategy gaming blogging. With many features lined up. Perhaps that's the problem. There is no point writing lots of features if you don't have the crowd puller article. Sadly... I wonder if I'm doing too many things(have reduced the news articles quite a bit) and if I should find a more specific gaming niche. Rant for the day done.
Log in to comment