Nintendo. Yes they've been interating their games again and again but that's what happens when you've been around for as long as they have. They still make dumb weird games that people make fun of them for and hopefully they never stop doing that.
Nintendo is one step forward and two steps back when it comes to creativity to me. They span some genres, but most of their games are platformers and mini-games, the ones that aren't (Mario Kart, Super Smash Bros, etc) get remade each gen like Madden does every year. To me, they're closer to Telltale. If Nintendo releases 6 games then probably 4 or 5 of them are going to be rehashes and one or two will be creative.