I am going to use my handy rumor tags now... 
 
<RUMOR> 
 
A French gaming site, NoFrag, claims to have obtained one of EA's press release announcing EA's new loyalty program supposedly called "Gun Club". The press release includes the web address for the program (www.gunclub.ea.com) Although accessing it will prompt you for a password.  
 
This program would give members early access to betas, demos, and other content. The wording in the press release seems off... there are typos and sentences that just don't make much sense. 
 
The press release also mentions a "brand new expansion pack for Battlefield: Bad Company 2 taking place in Vietnam. 
 
</RUMOR> 
 
The full press release can be read at planetbattlefield.  
 
I will be live-blogging EA's presentation at 5:00PM eastern/2pm pacific from my T.V. Yup.