They crafted a story that actually makes you feel for the characters main example
nanako (your like 7 year old cousin that you live with)  gets me every damn time
 shes lonely and wants you to spend time with her and you better do that or you feel like an asshole
one time she wanted to talk and I wanted to go make out with the nurse
then it said she looked sad and was about to cry
so I was like aw damn it fine I'll spend quality time with you
and then you actually in real life feel good about it afterwords