@bigsocrates: With regard to the virtual surround codecs, the fact that they are improving would necessitate less effort being put into a traditional positional sound mix, since the codec does the work to synthesize the positional nature of the sound from the stereo mix. Taking the time to hard-code a fully positional 5.1 or 7.1 mix wouldn't provide a substantial enough benefit to those relying on virtual surround to make it worth it, based on my admittedly limited understanding of how these things work. And if there aren't as many people with dedicated 5.1/7.1 setups, the time and effort to properly code those likely is something that can reduce an already tight budget of both time and money on game development.
I will disagree about the prevalence of surround sound systems in the early to mid-2000s. As I said in my original reply, those things were everywhere. You couldn't go into Best Buy, Target, Walmart, etc, without almost literally tripping over them. I knew so many people who bought them because they were only slightly more expensive than a standalone DVD player, and, hey, surround sound! Never mind that they were almost universally horrible and probably did more harm than good in terms of making a surround sound setup in the home seem worthwhile. If the sound is barely better than a soundbar, why mess with all those speakers, wires, etc?
I absolutely agree with you that sound is critical component of an immersive experience, and I am a bit bummed that my expensive, acquired-piecemeal-over-several-years surround setup doesn't get more of a workout. But again, I end up playing wearing headphones 80%+ of the time, so I guess I'm content with good enough, too. Unless it starts impacting sales, I don't think we'll see much of a change.
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