After watching the Quick Look of Puzzle and Dragons for the 3DS, I gave the original app for the Android a try.
I enjoy a good match-three game, when it's well-executed. Sometimes, I want to play something with low stakes for just a few minutes. Other times, I want something to fiddle with while I zone out or listen to music or a podcast. The little dopamine drip of repeatedly finding matches and looking for better combos and seeing them succeed can be satisfying, albeit short-lived. I wouldn't call it fulfilling. I'd probably say, "soothing".
As a puzzle game, Puzzle and Dragons is not great shakes. It's mechanical tweak of moving a piece around the board instead of just one space over isn't that revolutionary. The minute-to-minute gameplay isn't the draw.
The real draw is the progression. As you play, you see monsters more powerful and cooler than yours, and you want to acquire those monsters. The way you choose another player's best monster to team up with gives you another glimpse of just how awesome your monsters can be... if you only played just a little more. You aren't playing Puzzle and Dragons to solve puzzles; you are playing to build dragons.
But, the goal posts are always moving. You level up your team with "trash" monsters, until they're ready to evolve. At that point, you play more to find the right materials to perform the ritual that unlocks their next level. That new form comes with moderately more powerful stats and abilities. It also comes with more progression. It's harder (aka, more time-consuming) to level up stronger monsters, but they're more effective, so you don't mind having them as long. Plus, they can always evolve again. Eventually, you might even use your powered-up monster to evolve yet another one, because more powerful monsters convey more experience - or even skills - during the evolution process.
I think it's very similar to Pokemon. You don't play it for the game. You play it for the toys. And there are always more toys.
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