So watching that weird, hopefully intentionally cheesy live action intro to the trailer, I got an idea. The lady at the Xbox One reveal talked about the end of "one way" experiences with TV, so then seeing what looked like a show connected to a game made me think what if this is, well... a show connected to a game?!
There are already reports that the Halo series will at least premiere on Xbox One, so they have the capability to release exclusive TV content. So I'm thinking this will be a series of shorts (10 min?) that may hold information expanding on whatever the game turns out to be.
Could be cool. Although, yes, you shouldn't really judge anything from a trailer, but man, that was pretty rough.