Games won't tackle more serious issues and won't allow even as much mature content as theater-run movies (much less porn and other things) until we do away with the influence of the ESRB and other external agents, which forces everything to be aimed at children -- with the highest marketable rating being something rated "M" for 17 and older, in which the content isn't even on-par with that found in movies rated for 17 or older. There's this secret little thing in the background always saying "okay, but even though it's M and for 17+, we really have to temper everything, such as making money poof out of people when you kill them, instead of blood . . . because even though this game is for adults and rated for adults, we have to consider the unending criticism of ignorant people who would rather censor things than just let them be".
This is why I take such issue with the whole "should we or should we not engage Joseph Lieberman and all these other idiots in discussion of videogame violence or should we just tell them to fuck off and let them sit like the yammering brick walls they are?" thing. Sitting across the table in response to accusations that mature content in games is somehow a bad influence gives some credibility to that. If everyone is gathering to speak about it, then golly it must be a problem! And if there is a problem, then gosh, that means we have to do something about it! And that isn't good for anyone, because the "do something about it" always ends up being something that impacts people's right to create, market, sell, and consume whatever content they wish.
Game writing, itself, also has to mature. We are at the point where we are so desperate for games to give us some meaningful content compared to other forms of art and media that we over-react to anything that even beings to present some semblance of mature writing by showering it with hyperbole. For the most part, the best gaming has to offer is on-par with the mid-range of what other media forms (books, movies, etc) have to offer. And, yet, we praise them and glorify them as if they are pinnacles of story telling. Because we want so badly for them to be that.
So it's a mix of those things. Society has to stop boxing gaming into this little narrow box where -- even though most gamers are adults (and middle aged, at that) -- it all has to be dumbed down and marketed with children in mind. And we have to stop letting things like "ermagherd, it might influence peoples to do bad stuffs!" shape us. We have to remove all the constraints -- from marketing and society and so on -- that fence game writers in. They need to have the option and expectation to explore in the same way writers of novels (and even movies) are free to do so. Until then, we're going to be stuck with these embarrassingly uninspired half-assed attempts to push envelopes, where the bravest we're willing to be with content is showing a little blood when a guy is shot with a weapon or someone hurls the word "dicktits" around.
And then writing itself has to evolve to being to fill-out that new space that society opens up for it when we get that stick out of our ass.
This will all happen. It's just a matter of the time-frame. If we give weight to potential censorship and harsher ratings and all of this bowing to people with agendas aimed at scapegoating games for this evil and that, then it will take longer. If we treat it like movies, music, books and other forms of art and entertainment benefiting from the full and unrestricted protection of freedom of speech, then it may happen sooner -- though probably starting with smaller developers who aren't afraid to do something that will make less money than COD-face-shooter-12 by asking more of their players.
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