"Eurogamer: I think he's a bit misunderstood because he's trying to make lots of money when people think he has an obligation to make gamers happy.  

Tim Schafer: His obligation is to his shareholders. Well, he doesn't have to be as much of a dick about it, does he? I think there is a way he can do it without being a total prick. It seems like it would be possible. It's not something he's interested in. 

Eurogamer: Why should he care? 

Tim Schafer: Well, he makes a big deal about not liking games, and I just don't think that attitude is good for games in general. I don't think we're an industry of widgets. I don't think we can approach it like we approach bars of soap, where you're just trying to make the cheapest bar of soap." 

God I love that man.  
You can read the full interview here.

Tim Schafer isn't afraid to say like it is, that's why he's one of the best writers and game designers currently in the industry, despite the fact that Brutal Legends was a grave disappointment.

That made me feel all warm and fuzzy inside... or it was the painkillers... nope, it was definitely Tim Schafer calling Bobby Kotick a prick. Or just reading the words of a wonderful and pleasant man. Okay, time to take another painkiller. 
 
If I weren't already in love, and if it were physically possible, I would give birth to that man's child. Probably not raise the damn thing, I hate babies.

Am I the only one who thinks that Bobby is the only person at Activision that doesn't know how to make money?

"Am I the only one who thinks that Bobby is the only person at Activision that doesn't know how to make money? "

" Am I the only one who thinks that Bobby is the only person at Activision that doesn't know how to make money? "

Tim Schafer will always be my hero
 
Still, I do think that Kotick is an effective executive, and he knows business. Contrary to some of the other posters here, I do think that he can sustain Activision's sucess and not just "run franchises to the ground." (You have to remember that us gamers who keep up with industry news are in the minority of the usual game-playing audience). On the other hand, that's only if he decides to fix up his PR. He does such a poor job with his image that I'm sure it will backfire in some unexpected way--not sure how, but I'm guessing that he'll alienate developers and drive them to take some harsh action. So, good businessman, but gotta improve his marketing.

I hope more young people view the gaming industry like Schafer, rather than Kotick. An attitude like Kotick's adopted by a new generation would be the absolute worst thing to happen to gaming in the future.

Great article! 
 
But the best part for me (about Bobby Kotick) was: 

Eurogamer: He's too successful.

Tim Schafer: He could go to an industry that makes more money. Ball bearings... Something that suits his passions more. Weapons manufacturing?

That's pretty awesome!.  Tim Schafer, you, sir, are the man.

I just want Bobby Kotick to get hit by a bus. 
 
Not even just because I have blind hatred for him. Don't get me wrong, I hate the guy, he's a douche. 
 
But I'm just sick of hearing about him. Every day he says something retarded and every day tons of people give their opinion on him, which is either that he's satan or that "DUDES HE'S JUST TRYING TO MAKE MONEY SO HES JUSTIFIED IN BEING AN ASSHOLE" 
 
I'm just sick of him. Get hit by a bus.

" Am I the only one who thinks that Bobby is the only person at Activision that doesn't know how to make money? "

I have a full on man crush on Tim Schafer.