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GameStop Pulling Deus Ex: Human Revolution PC Off Shelves [UPDATED]

Retailer's response to today's backlash seems to be sending everything back.

An internal GameStop email with corporate instructions forwarded by an employee this afternoon.

UPDATE: Square Enix has issued an official statement regarding today's events, basically apologizing to GameStop for not informing the retailer about the coupon in advance of the game's release.

“As part of Deus Ex: Human Revolution’s boxed offering on PC, Square Enix included a third party coupon," said the company in a statement. "GameStop was not made aware of this inclusion and Square Enix respects the right of GameStop to have final say over the contents of products it sells and to adjust them where they see fit in accordance with their policies."

"Square Enix invites gamers who want to purchase the PC version of Deus Ex: Human Revolution without additional coupons to buy the game at any one of over 4000 GameStop stores in North America," continued the statement, "or purchase a digital download copy online from www.gamestop.com. “

ORIGINAL STORY: GameStop dominated the conversation today, based on reports the retailer was opening copies of Deus Ex: Human Revolution on PC, removing the coupon for a copy of the game through OnLive, sealing the games back up and selling them as "new."

Perhaps for a variety of reasons, possibly ranging from conversations between GameStop and Square Enix to backlash from basically the entire Internet, the company is now pulling all copies off store shelves.

A GameStop employee forwarded me an email (as seen above) sent to every store, announcing the move.

"At this time please pull all Regular PC editions of Deus Ex: Human Revolution and place them in your backroom. These will be recalled at a later date.
As GameStop is developing a streaming service in our Spawn Labs Cloud Computing Division, the coupon that was included is for a competing service. We are returning all copies of the PC regular edition to the vendor in agreement with Square Enix.
Any unfulfilled reserves of the Regular PC Edition should be taken care of with the inventory set aside in your backroom.
Please honor any returns with a receipt."

GameStop issued a similar public comment about its original reasoning for opening the games.

"We pulled the coupons because, like all retailers, we prefer not to promote our competitors and their competing offerings and services in our stores," said a company spokesperson. "Unfortunately, the coupon was packed without our prior knowledge."

Both Square Enix and OnLive declined to comment on the matter.

Patrick Klepek on Google+
337 Comments
Posted by Irvandus

Lets not sell games GREAT way to make money!

Posted by TotalEklypse
@HadesTimes said:

How about this, DON"T BUY GAMES from Gamestop!

fixed
Posted by DFSVegas

Patrick buried the lead... Apparently, Gamestop still carries PC games in store. Color me shocked.

Posted by Sovietdancnbear

Cashed in my Father's Day gift card to pick it up there. Had to hit up 2 stores to find a copy. Wished I'd have gone online to get it.

Posted by bovilexic

Yeah, I've seen enough. So long GameStop. I've got $20 invested at the moment, holding 4 pre-orders. Forget that. I'll spend my $20 in store and then cut all ties with GameStop. I'm so done with them.

Posted by HydraHam

So people even give a shit about onlive anymore? honest question because the majority of NA who has broadband is on broadband like Comcast, ATT, Knol etc. which all have bandwidth caps, why waste bandwidth on low res laggy input gaming? and if you're buying it on PC why would you want to use it? i have yet to find one PC gamer who even acknowledges onlive as a real platform, it's shitty how GS does this but its GS, they open games, play them and sell them as new i see it everytime i go it, just the other day i went in to pick up Deus Ex Aug, guy hands me a non-sealed open copy and said it was "display" it's new and i got in an argument with him about how if its open it isn't new and he ended up having to have a manager from the across the mall come and sort it out.

If you are one of the 3 people that love onlive and actually care about getting the onlive game no offense, but GS has done worse crimes than take this out and the whole selling opened games as new is complete bullshit and they have tried to do it to me NUMEROUS times, the ONLY reason i still go there is because of cheap used PS3/360 games and CE pre-orders.

Posted by Scribbly

Jeeeesus.

Posted by Deckard

So this means Gamestop will start pulling Xbox Live coupons out of new games too, right? Right? It's a competitor, after all.

Posted by jnune09

No one at my Gamestop pulled the games; I actually sold a few copies today. A few guys were worried their copy would be open, but they weren't. Most of the people that came to the store to buy the PC copies are pretty hardcore regulars, and I'm not gonna give them a reason to stop coming.

Posted by Doctorchimp
@freakin9 said:

I've never seen OnLive get so much publicity.

Show of hands, the people that thought this was a dead platform till now?

This hasn't changed my perspective about OnLive at all.
 
The main issue is Gamestop going into packages to rip out bonuses promised by the publisher and then selling them at full price as "new".
 
You can't do that.
Posted by jonny_eh

Today is the turning point. This is the the day that retail sales of games is now officially irrelevant.

Posted by TheCrimsonKing

The real news here, for me, is that Gamestop still sold PC games!

Posted by Pibo47
@MrGtD said:

The lesson to be learned: BUY EVERYTHING FROM AMAZON ALL THE TIME.

Or Best Buy. Or Fry's. Or Target. Or even K-Mart. Just not fucking Gamestop.

This.
Posted by AttroPheed

I'm glad I haven't bought a game from Gamestop in about a decade.  Evil fucks.

Posted by siddarth0605

@S3kShun62 said:

This is what bugs me....people are ripping into GameStop for doing this, but what if it was Best Buy, or Target, Fry's or any other retailer? Don't give me that "They wouldn't do it" because unles you're corperate office for any of those companies...you won't know. Yeah, it's stupid they did it, but if you were in their shoes, would you want to hand business to a competitor? Imagine McDonalds saying "Here, buy a Big Mac and we'll throw in a coupon for a free Whopper from Burger King".

You're missing the point. It's not that they are taking out their competitor, its the issue of company policy regarding used games vs new games. If they will not accept a game from you that is brand new simply because the cover was removed, what gives them the fucking right to tamper with another company's property, reseal it, slap a "new" sticker on it and charge you $60 for the game. Customer satisfaction and quality assurance means nothing to these people.

Posted by synbios128

Went to walmart to buy the game last night and they had the displays out promoting the game but no game. Here I was being all "anti gamestop" and walmart failed me. I was told that the day shift was supposed to put them out and was left standing there wondering WTH

Edited by Slab64

@bretthancock said:

"packed in without our knowledge". I think I speak for everyone with half a brain when I say go fuck yourselves Gamestop.

I know right? Like SquEnix is supposed to consult them regarding everything they sell? Fuck off. I fucking HOPE there's a Penny Arcade comic about this, Tycho will eviscerate these morons.

Posted by Ashtwin

In all seriousness, how was that coupon supposed to infringe on the sales of a program that wont launch til sometime next year?

Posted by whatisdelicious

Okay, so Square Enix clearly violated their terms with GameStop, and so they don't get to be pissed. That's fine. But OnLive should still have plenty of cause to be pissed. They had no responsibility to inform GameStop about this deal, so can't they still sue? They're getting pretty boned because of this. Also, I really, really want someone to sue GameStop over this (or anything, really) and win.

Posted by NekuCTR

Well shit damn hell fuck, I just got my X-box copy this morning, and was planning to get the PC version eventually, but now that I have been deprived of content that is rightfully mine by retail assholes I've got to throw down the 60 bucks anyways. Thanks Gamestop!!!

On this day I solemnly swear to never set foot in a Gamestop ever again. Who's with me.

Posted by whatisdelicious

@Ashtwin said:

In all seriousness, how was that coupon supposed to infringe on the sales of a program that wont launch til sometime next year?

Future sales. They don't want people even knowing about OnLive, much less becoming a customer.

Posted by cordialsnail

I'm sure a thousand other smug assholes like myself beat me to it, but people still buy PC games from brick and mortar?

Posted by Napalm

Square Enix was just basically bent over GameStop's knee. What the fuck...

Posted by soundlug

Well, now I'm glad there is not a Gamespot in my country :s

Posted by Simplexity

@cordialsnail: This, last game I bought from a retailer was Wrath of the Lich king

Posted by chrissedoff
@avidwriter: unfortunately i don't think the tiny backlash that this story will generate will be enough to bring gamestop low
Posted by S3kShun62

Its not any single person's content until they buy it, regardless of being pre packaged or not. Square Enix apalogized to GameStop for this misunderstanding, and is now telling you to go buy the game from them. If you want to walk out of GameStop, feel free to...you're choice. But for those upset at this at this...SE basically told you they screwed up...not GameStop. Enjoy

Posted by Tommie

I just think this is another example why consumers should do their best to get informed before making a purchase.

Posted by PulledaBrad

@S3kShun62 said:

Its not any single person's content until they buy it, regardless of being pre packaged or not. Square Enix apalogized to GameStop for this misunderstanding, and is now telling you to go buy the game from them. If you want to walk out of GameStop, feel free to...you're choice. But for those upset at this at this...SE basically told you they screwed up...not GameStop. Enjoy

And I bet they said that through gritted teeth.

Posted by bkbroiler

Great, and Square Enix HAS to apologize to Gamespot if they want to sell copies. I hate the world.

Posted by beard_of_zeus

@Napalm said:

Square Enix was just basically bent over GameStop's knee. What the fuck...

That's what I'm so confused about. Somehow, after all the backlash, Square Enix comes out looking like the bad guy and is forced to apologize? Is GameStop actually allowed to have a contract with companies that says, "Hey, we can modify your games any way we want before selling them"? That seems like it would violate some more general retail laws, especially if they're still selling the game as 'new'.

Posted by Turambar

Gamestop does a lot of shitty unreasonable things. This is really not one of them. No retail store wants to sell you products that advertise a competitor. SE's already confirmed that the promotion was indeed done without Gamestop's knowledge. They are actually well within their rights and common business sense to cease selling the item. They are also not, from the sounds of it, canceling people's preorders or anything of the sort, so I don't see much to complain about here. Its like if a game got released on Steam with promotional coupons for Origin, or vice versa. Valve and EA would take it off their listings immediately.

Posted by S3kShun62

I can smell the trolls....GameStop as well as any other retailer have the right to specify what contents are in the box. Thats exactly how pre-order bonuses work.

Posted by WoollyMittens

"  because, like all retailers, we" 
 
Isn't it presumptuous for arrogant self-righteous corporate PR creeps to speak for all humanity?

Posted by cooljammer00

Ugh. Square basically kowtows to Gamestop, says we should buy it there anyway?

Posted by Foggen

I have to say it. Square Enix comes out of this looking like a giant batch of huge pussies. They put their product in a store with a fat bonus for their customers, and the store has the temerity to crack open those boxes and take the bonus out? And Squenix fucking apologizes? Have some fucking self-respect. Christ.

Posted by PulledaBrad

Ok, hows this for an example. A buddy of mine owns a successful local comic shop. Recently I've noticed that there are several ads in alot of the books each week with whole page ads for Mile High Comics. Now, as owner, should he be able to rip out those pages because it advertises for the competition, and you think he should, does the customer or potential customer have the right to complain about such a practice?

Posted by HatKing
@WoollyMittens said:
"  because, like all retailers, we"  Isn't it presumptuous for arrogant self-righteous corporate PR creeps to speak for all humanity?
You're kidding yourself if you don't think Best Buy or Amazon or Steam feel the exact same way.  They're businesses plain and simple; they compete.  This would be like buying an EA game on Steam that gave you a code to download a game on EA's service.
Posted by Revenant86

Well everyone, this is what happens when you aren't paying attention. If Gamestop was simply taking the codes out, and then immideatley taking Deus-Ex off of shelves entirely, then i would be fine. But they sold them to gamer's under the LIE that they we're still new. It's the same way Super-congress was passed. America had it's eyes glued to Jersey shore, and kim kardashian, and let  Obama got away with Murder.

Posted by PulledaBrad

@Revenant86 said:

Well everyone, this is what happens when you aren't paying attention. If Gamestop was simply taking the codes out, and then immideatley taking Deus-Ex off of shelves entirely, then i would be fine. But they sold them to gamer's under the LIE that they we're still new. It's the same way Super-congress was passed. America had it's eyes glued to Jersey shore, and kim kardashian, and let Obama got away with Murder.

Leave the politicking out of this. It makes your argument look weak.

Posted by AnEternalEnigma
@Revenant86: This has nothing to do with politics. Leave that bullshit out of here please.
Posted by awesomeusername
@Foggen said:
I have to say it. Square Enix comes out of this looking like a giant batch of huge pussies. They put their product in a store with a fat bonus for their customers, and the store has the temerity to crack open those boxes and take the bonus out? And Squenix fucking apologizes? Have some fucking self-respect. Christ.
You're right! Fuck GameStop. Who are they to take away bonuses from their customers and still sell it brand fucking spanking new. GameStops a bunch of fucking fucktarts. Who would even want to use their shitty fucking digital service? This is like EA and Valve except that Squenix pussied out! >=O 
 
I meant everything I said, so don't reply meanly. :P
Posted by S3kShun62

This is no different than GameStop putting a display copy up and selling it as "new"

Posted by Revenant86

I just feel so lied to by Gamestop, and Equally lied to by Square Enix for not being up front with them! Good thing we have honest devs like Atlus and Valve.

Posted by mewarmo990

Aside from this whole debacle about them opening and repackaging "new" games, there's also another scoop: GameStop is developing a game streaming service to compete with OnLive. Interesting.

Posted by Mighty_Taco

Huh, Gamestop actually sells PC games.

Posted by wubzu

fuck gamestop

Posted by Revenant86
@Crono said:
The way that GameStop handled this whole coupon situation is likely a glimpse into how they'll handle their own service in the future.
 
 
this, Too bad Onlives gonna get bullied out of the business by these hacks. I Mean, who else is going to steal somone else's Idea and then run them outta town with it?
Posted by S3kShun62

@awesomeusername Be honest, you had no idea that was packaged in until some dillhole GameStop employee posted this

Posted by Revenant86

The Pirate Bay is gonna  have a field day with this.