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Nintendo Outlines Company's "New" Strategy

Unsurprisingly, it's not quite as radical as some people were hoping.

Nintendo president Satoru Iwata outlined its strategy for his company to stay relevant in the face of disappointing sales yesterday, and it's pretty clear Wii U isn't going anywhere anytime soon.

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Here are the basics of what Nintendo revealed, as per The Wall Street Journal.

  • There's no massive price cut coming to Wii U yet.
  • Wii U's GamePad is becoming a more important part of its games, not less.
  • Nintendo Network ID is coming to phones and tablets, but not full-fledged games.
  • Mario Kart 8 will arrive in May.
  • Wii U's Virtual Console lineup will eventually be bolstered by DS games.
  • Nintendo's exploring new licensing opportunities for its characters.

Perhaps the most "radical" of Nintendo's announcements was its decision to begin development on a health-focused initiative. It's unclear what Nintendo has plans for, but it's not going to be a wearable device. More details on this are expected later this year, but Wii Fit's past success clearly has it thinking bigger.

There were rumors Nintendo would unveil a plan to publish mini-games on other devices as a means of promoting its own hardware and software, but either that's not happening or Nintendo wasn't comfortable announcing that move quite yet.

Either way, the typically conservative and slow moving giant that is Nintendo isn't making any big waves yet. It's sticking to its guns the same way it has in the past, but this is unlikely to be the last we hear about Nintendo and its struggles until (if?) sales turn around for them more broadly.

Patrick Klepek on Google+

117 Comments

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blacklab

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  • Nintendo's exploring new licensing opportunities for its characters.

I'll bet they could do well with a movie!

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KaneRobot

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Edited By KaneRobot

Jesus. What a joke. This company practically deserves to fail. It's like they finally got up the guts to admit stuff isn't going to well, and they follow that up with a "strategy" that is a bunch of par for the course announcements.

Just bring Metroid out on Xbox or whatever and be done with it. This is hard to watch.

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OrangeCrush

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Such a shame they don't have management in place that can actually turn things around for the Wii U. Ultimately managment is just as guilty as the console itself. The Wii U will remain completely irrelavent.

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bjorno

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MORE LUIGI

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ArsenalFan

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Has anyone at Nintendo ever even studied business? What a poorly managed company.

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BBQBram

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I have no problem with the lack of third party support, it makes my mutli-console life more manageable. Of course, that's not a good thing for Nintendo. People freaking out about the move to QoL products need to realize that Nintendo was along for a long time before they jumped into the gaming space. The Donkey Kong machine was just an experiment then.

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colourful_hippie

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Edited By colourful_hippie
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deactivated-62f93c42ce57b

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something about someone trying to be insulting whilst using terms such as "LOL" just don't work

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graf1k

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@peritus said:

@shortbreadtom said:

@wintersnowblind: Making a massive profit? Did you miss all the news stories saying Nintendo is making a $335 million loss?

Keep in mind that nintendo has a whole bunch of money in their "war-chest" still. They can take it.

Try telling that to investors and potential investors. "Hey guys, it's cool. Yeah we lost money the last three quarters, but we still a shitload of it. Everything is cool."

Shit isn't gonna fly for very long before the entire bored, and Iwata, are ousted if they can't right the ship.

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peritus

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@graf1k said:

@peritus said:

@shortbreadtom said:

@wintersnowblind: Making a massive profit? Did you miss all the news stories saying Nintendo is making a $335 million loss?

Keep in mind that nintendo has a whole bunch of money in their "war-chest" still. They can take it.

Try telling that to investors and potential investors. "Hey guys, it's cool. Yeah we lost money the last three quarters, but we still a shitload of it. Everything is cool."

Shit isn't gonna fly for very long before the entire bored, and Iwata, are ousted if they can't right the ship.

Yeah, i guess thats true. Good point.

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Devil240Z

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that just doesn't seem like enough.