http://www.youtube.com/watch?v=_n5E7feJHw0 (I can't embed video for some reason)
Seriously, that is not how you price a game that has been on PC for 21 months. Unless you're Skyrim. Fable III, you weren't a terrible game, but you certainly were never in demand like Skyrim.
I'm actually kind of shocked that Fable 3 is the #2 best selling game on Steam right now. $12.50 really isn't exactly a "steal" for a game that came out almost 2 years ago. Full disclosure, I've had very little personal exposure to the Fable series, and this topic is mostly assessing this as a terrible business decision, and not a knock against the quality of the game or anything.
You guys should buy Awesomenauts instead. It's great, and it's also on sale at the moment.
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