Asian Online Gamers' Spending Trends and Gaming Preferences...

This IDC study shows the results of IDC's Asia/Pacific Online Gaming Survey 2008, which polled 1,640 online PC gamers in the People's Republic of China (PRC), Korea, the Philippines, and Singapore on their usage dynamics and gaming preferences, in detail.

"As online gaming interest continues to rise in the region, it becomes more important for developers and online gaming service providers (SP) to plan their marketing approach and focus," says Ang Poon Wei, market analyst, Software Research, IDC Asia/Pacific. "IDC believes that with a better understanding of online gamer preference and behavior, developers and online gaming SPs will be able to better develop, position, and market online games," he added.

Yes, these things cost money... welcome to the world.

It's vital marketing data for some companies. People can, do, and will pay (major) premiums to get the their hands on that sort of data if they can't actually conjure it up with their own resources. I don't know what the precedent is with other companies in terms of pricing, but I know NPD charges for access to its data, since it's tailored mainly towards developers and publishers themselves and not the public.

Information is a commodity.

It's not a book for the average consumer. It seems like something that publishers, developers, and other game dev companies would want to purchase to understand how the market down there works. Interesting that it's on Amazon in the first place, though.

One of the analysts was Poon Wei Ang.
 
Can you trust a study written by "poonwang"?