When I saw this headline, I laughed. Ok they didn't really say "honestly," I threw that in there. But still.
Activision head of developer relations Dan Winters:
The full article is over at GamesIndustry.biz, and you need to register to read it, but I thought that some of those gem quotes were worth bringing over here.
He has a point though. Remember when it used to be that EA was the big bad monolithic empire? Everyone was afraid that EA would ruin anything they touched. Some who kept up on the industry through that time still are. But Activision has mostly taken over that spot. I hadn't realized that it had coincided with their takeover of Blizzard though.
...before ... becoming the number one publisher ... we were always known as the warm and cuddly Activision; the scrappy, loveable number two. As soon as we become the number one ... perceptions started to change a little bit.
... we're the same guys, we really are. We haven't changed! I'm the same guy that I was before the merger ... We're the same organisation. ... We're not this big, monolithic empire that's making decisions in a dark room...
The full article is over at GamesIndustry.biz, and you need to register to read it, but I thought that some of those gem quotes were worth bringing over here.
He has a point though. Remember when it used to be that EA was the big bad monolithic empire? Everyone was afraid that EA would ruin anything they touched. Some who kept up on the industry through that time still are. But Activision has mostly taken over that spot. I hadn't realized that it had coincided with their takeover of Blizzard though.
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