My main approach for answering your question is to list my favourite reviewers and write about that I like(d) about them.
Twitch-streamer CohhCarnage is not technically a reviewer perhaps, but always leaves his impressions or opinions after finishing or testing a game. What's great about his reviews, is that he has the intelligence to understand that people might like different things, and has a good understanding of what those things might be, as in: "if you liked game X, you might really like this game" or "if you like this gameplay element in a game, you might enjoy this game". This comes from his experience of playing lots of different games and genres; Indie, Mid-sized, and triple-A.
It's rare that a reviewer takes the extra intellectual leap to understand what other gamers might be looking for.
That method is far more beneficial (and pleasant) than the typical "game1 vs game2" formula that is far too prevalent, where reviewers pit one game against another, as if you are not allowed to enjoy more than one game. What's worse is that the games pitted against each other are often not even in the same genre or have very little in common, revealing the reviewer's lack of experience in anything outside of mainstream titles.
Classic Game Room. What I liked about Mark's reviews was that he didn't get bogged down into big lists of details and categories, but focused on a few core things that he was hoping to experience in a game. He also had a very distinct taste in games, and you quickly learned the types of games he would enjoy, what he was looking for. It was like a compass in a way. He had a good way of zoning in on the core experience.
TotalBiscuit. I liked his consistency, he had a formula for presenting his opinions and stuck to it. I always felt like he had principles or priorities that didn't sway, whether you agreed with them or not it gave you something to compare against.
In stark contrast: most mainstream reviewers change their priorities with every game: "5 second loading times are a huge problem in this game , but not in that game", "bad camera angles is a problem in this game, but not that game" and so on. Most reviewers don't have much in terms of principles, there's no consistency of what they value in a game, instead they seem to just follow whatever opinion is trending.
Joe, The Alternative Gamer. A Youtube reviewer. He usually looks at games from a different perspective than 90% of the reviews that's out there. For example, it's refreshing to see someone who gives mid-sized studios a respectful chance instead of just dumping on them by default (like the GB crew consistently does). He too is very good at zoning in on the core experience. He's also very good at analyzing who the target audience for a game might actually be, instead of forcing all gamers into a small narrow group sharing the exact same tastes.
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