With microsoft's bing.com taking off, I asked myself the question of whether or not it could really become true competition to the google machine. I forgot the name for this term, but there is indeed one for it. There is a term that describes when a company or a brand name becomes the iconic staple of an industry or market. For example, when I ask someone for tissue paper with which to blow my nose I don't actually ask for tissue paper. I ask for a kleenex. Kleenex had such a great mind and marketshare that there brand name became the product itself. The first time I went to the store and realized kleenex was a brand name I was like damn how can anyone else make an impact when people think there product should say kleenex on the side. Google has done much of the same thing, I don't know when people first started doing it. I do remember some time back in the 90's when people said you could look it up on the internet and gave me a whole slew of search engines like lycos, askjeeves(ask.com) or yahoo. Nowadays whenever I or someone else asks for information the typical response is google it. Other than their crapton of money, how can microsoft combat such ridiculous market penetration in which google's name is attached to the very concept of using a search engine.
Bing it?
With microsoft's bing.com taking off, I asked myself the question of whether or not it could really become true competition to the google machine. I forgot the name for this term, but there is indeed one for it. There is a term that describes when a company or a brand name becomes the iconic staple of an industry or market. For example, when I ask someone for tissue paper with which to blow my nose I don't actually ask for tissue paper. I ask for a kleenex. Kleenex had such a great mind and marketshare that there brand name became the product itself. The first time I went to the store and realized kleenex was a brand name I was like damn how can anyone else make an impact when people think there product should say kleenex on the side. Google has done much of the same thing, I don't know when people first started doing it. I do remember some time back in the 90's when people said you could look it up on the internet and gave me a whole slew of search engines like lycos, askjeeves(ask.com) or yahoo. Nowadays whenever I or someone else asks for information the typical response is google it. Other than their crapton of money, how can microsoft combat such ridiculous market penetration in which google's name is attached to the very concept of using a search engine.
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