I went to the Escapist today and this happened. My entire browsing window was nearly covered with ads. I decided to take on the challenge of calculating approximately how much of my screen was occupied by these ads:
Total Screen Space = 871,760 sq. pixels (I used MS paint to get pixel dimensions, all dimensions are in sq. pixels.)
AD 1 = 55,111
Video AD = 238,005 (I know this one may not actually be fair to count, but w/e)
AD 2 = 73,953
AD 3 = 105,165
AD 4 = 154,230
Total Ad Area = 626,464 sq. pixels
At the time of this screenshot, approximately 72% of my browser was covered in ads. Insanity.
I know that I am not in the "publisher's club" or whatever they like to call the paid membership, but this is just stupid. I should want to pay for membership to a website as a way to support the content of the website, or some other added bonus. I shouldn't have to be badgered with ads in order to enjoy the content that you have decided to offer for free.