How is apple ID so bad?

I've had issues with the ID in the past i.e. not getting sent password reset emails and the like, and thats going a few years back. I've forgot my password (again) and now I'm getting reset password links sent to me that are flat out broken. How the hell can a company such as Apple have major issues with such simple password support? And for so long? Anybody else had these issues? Solutions?

FYI I'm not a fan of the iTunes store, especially with all their bullshit drm stuff, but I often get gift cards for birthdays and stuff.

Good question, always had problems with it to. Switched to Spotify for digital music awhile ago.

Apple ID and GFWL has been the bane of my media usage for a whiiiiiile. NO LONGER THOUGH, ANDROID AND DEAD GFWL FO LIFE! #YOLOSWAGYES

"YOU'VE USED THAT PASSWORD BEFORE SO FUCK OFF AND THINK OF SOMETHING EVEN MORE OBSCURE WHICH YOU WILL NEVER REMEMBER NEXT TIME AND THEN HAVE TO REPEAT THIS WHOLE PROCESS"

= iRage