So I live in East Texas. Right now my family, friends and colleagues are doing the ice bucket challenge for Lou Gehrig's disease and posting it on Face Book and challenging other people to donate or do the challenge. This in theory, is raising awareness and money for a disease that does not get the attention as other illness do. When I look at this it just makes me think, that for anything in America to get done in mass; it has to be associated with some type of fluff or showmanship. So should I just be happy that good work is being done or am I just an old man screaming at kids to get off my lawn? I understand that the vast majority of adults are working a 40 hour job that they don't like, and don't have the time to or desire to make donations to causes that need their help. So they have to have some kind of incentive or be inspired to donate to charity. I just curious what the next gimmick will be to get people to donate their time and money to a cause.?