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Why has the Nintendo DS become the biggest selling console in UK history?
The UK's biggest selling console - who would have thought that in 2005...
The news that the Nintendo DS has sold over 10 million units and so beating the PS2 to become the highest selling console in the UK ever – yes, it has even sold more than the Dreamcast – was not entirely unexpected. After all, this is the console that has really broken down those gamer/non gamer barriers. The stylus interface, sleek design (not including the plastic monstrosity that was the first iteration of course) and celeb-friendly marketing have all helped. Less happily for Nintendo piracy and the widespread use of R4 storage cards has also contributed. But it has been the software, as usual, that has really driven the DS' success. Brain Training and its sequels alone have probably accounted for half of those 10 million sales. Along with Sudoku, crosswords and puzzle titles – Professor Layton in particular – the DS has become the handheld games console for everyone. Well, nearly everyone.
Hardcore gamers have often been turned off by the barrage of puzzle party minigame releases and there is no doubt Sony's PSP is the better bet for this audience. But recent titles like the latest Zelda game will appeal to veteran gamers while the marvellous Korg DS-10 music software proves the DS is far from just a toy.
That is just one country, but it is only a matter of time before that spreads to other countries and before the end of the DS life, it will overtake the PS2 worldwide. Who would have thought that? Not even me.
I don't agree with this writer about the traditional gamers being better catered for by the PSP. It ignores a very large library of RPG for a start. The PSP is better for sport however. Quite an accomplishment for there to be one DS for every 6 people in the UK, a ratio that probably beats the Japanese one.
As for the why, because it is such a great console and does everything you expect it to do. As for how, because it has so many games that appeal to so many people. Marketing and delivery at its finest. Nest comes the DSi XL to bring in your grandparents ^-^
Well done my relatives in the UK. You have shown the way. How many UK members are in this club?
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