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In 1956, Fusajiro Yamauchi's grandson Hiroshi Yamauchi went to visit and began talks with the leading playing card manufacturer in the the US, The United States Playing Card Company. Realizing the limitations of the playing card business, Hiroshi Yamauchi acquired the licenses to Disney's characters and put them on Nintendo's playing cards to help drive sales. The company was renamed in 1963 from Nintendo Playing Card Company Limited to Nintendo Company, and began experimenting in other ventures and other areas of business. In just 5 years from 1963 to 1968, Nintendo expanded to include a taxi company, a "Love Hotel" chain, a TV station and a food company which sold instant rice - similar to the popular instant noodles in Japan. However the new business ventures did not last and were eventually closed, and Nintendo was left with 60 Yen in stock with a dwindling playing card market.
Undeterred by its failed business ventures, Nintendo refocused its business strategy to the Japanese toy industry. Nintendo's first toy was an extending arm which was developed by Gunpei Yokoi in his free time. Yokoi was promoted from the company's maintenance engineer to product developer in Nintendo's newly formed Nintendo Games department. Nintendo continued to produce popular toys, including the Ultra Machine, Love Tester and the Kousenjuu series of light gun games. Despite some successful products, Nintendo struggled to meet the fast development and manufacturing turnaround required of the toy market, and fell behind the well-established companies such as Bandai and Tomy.
Nintendo's business strategy again re shifted in 1973 to family entertainment with the Laser Clay Shooting System, using the same light gun technology used in Nintendo's Kousenjuu series of toys, and set up in abandoned bowling alleys. Following some success, Nintendo developed several more light gun machines for the emerging arcade scene. While the Laser Clay Shooting System ranges had to be shut down following excessive costs, Nintendo had found a new untapped market.
Nintendo moved into the video arcade game industry in 1978 which produced little success. It was not until Nintendo launched the Game & Watch in 1980, (a hand held video game series developed by Yokoi) and the release of Donkey Kong in 1981, which was designed by Miyamoto, that Nintendo began to see worldwide success and a huge boost in profits.
The Family Computer, or the Famicom as it was more commonly called, was launched in 1983 in Japan with ports of its most popular arcade titles. The system launched in North America as the Nintendo Entertainment System, and was accompanied by Super Mario Bros., the best-selling video game of all time. The Nintendo Entertainment System was superseded by the Super Famicom, known outside Japan as the Super Nintendo Entertainment System ( SNES). The Nintendo 64, most notable for its 3D graphics capabilities, introduced the analog stick and multi player for up to four players instead of two. The Nintendo Game Cube followed, and was the first Nintendo system to use optical disc storage instead of cartridges. The most recent home console, the Wii, uses motion sensing controllers and has on line functionality, used for services such as Nintendo Wi-Fi Connection, Virtual Console and Wii Ware.
Nintendo's hand held video game market grew in parallel with its home console counterpart. After the Game & Watch, hand-held development continued with the Game Boy, followed soon after by the Super Game Boy and Game Boy Color, each differing in minor aspects. The Game Boy continued for more than a decade until the release of the Game Boy Advance, featuring technical specifications similar to the SNES. The Game Boy Advance SP, a front lit, flip-screen version with a lighted screen, introduced a rechargeable built-in battery that replaced the AA batteries of its predecessors. The most recent Nintendo hand-held console is the Nintendo DS which utilizes two screens, the bottom of which is a touchscreen. It also offers online functionality, and possesses technical power similar to that of the Nintendo 64.
Today, Nintendo Company Ltd. is the longest-surviving video game console manufacturer to date and is considered one of " The Big 3" in the gaming industry alongside Microsoft and Sony.
The Nintendo Logo
In 2006 Nintendo began using a gray logo, instead of it's traditional red logo. In 2008 Nintendo issued a press release asking media publications to stop using the traditional red logo, and to use the up to date gray logo.
Nintendo was founded in Kyoto, Japan in 1889 as a manufacturer of hanafuda playing cards, it went through several small niche businesses before becoming a video game company.
History
On September 23, 1889 Fusajiro Yamauchi founded Nintendo Koppai - a small Japanese business based in Kyoto, Japan which produced and marketed a playing card game called Hanafuda. The company soon expanded due to the games popularity and Yamauchi had to hire assistants to keep up with demand.In 1956, Fusajiro Yamauchi's grandson Hiroshi Yamauchi went to visit and began talks with the leading playing card manufacturer in the the US, The United States Playing Card Company. Realizing the limitations of the playing card business, Hiroshi Yamauchi acquired the licenses to Disney's characters and put them on Nintendo's playing cards to help drive sales. The company was renamed in 1963 from Nintendo Playing Card Company Limited to Nintendo Company, and began experimenting in other ventures and other areas of business. In just 5 years from 1963 to 1968, Nintendo expanded to include a taxi company, a "Love Hotel" chain, a TV station and a food company which sold instant rice - similar to the popular instant noodles in Japan. However the new business ventures did not last and were eventually closed, and Nintendo was left with 60 Yen in stock with a dwindling playing card market.
Undeterred by its failed business ventures, Nintendo refocused its business strategy to the Japanese toy industry. Nintendo's first toy was an extending arm which was developed by Gunpei Yokoi in his free time. Yokoi was promoted from the company's maintenance engineer to product developer in Nintendo's newly formed Nintendo Games department. Nintendo continued to produce popular toys, including the Ultra Machine, Love Tester and the Kousenjuu series of light gun games. Despite some successful products, Nintendo struggled to meet the fast development and manufacturing turnaround required of the toy market, and fell behind the well-established companies such as Bandai and Tomy.
Nintendo's business strategy again re shifted in 1973 to family entertainment with the Laser Clay Shooting System, using the same light gun technology used in Nintendo's Kousenjuu series of toys, and set up in abandoned bowling alleys. Following some success, Nintendo developed several more light gun machines for the emerging arcade scene. While the Laser Clay Shooting System ranges had to be shut down following excessive costs, Nintendo had found a new untapped market.
Video Games
Nintendo's roots in the video game industry began in 1974, when they were given the rights to distribute the Magnavox Odyssey Home Video Game system in Japan. It wasn't until 1977 that Nintendo began to make its own video game console - four systems to be exact, each playing variations on a single game. For example, Color TV Game 6 featured six versions of Light Tennis. During this time, Nintendo hired student product developer Shigeru Miyamoto, who worked under Gunpei Yokoi. One of Miyamoto's projects at Nintendo was to design the casing for several of the Color TV Game systems and went on to create some of Nintendo's most famous video games. He has since become one of the most recognizable faces in the video game industry today.Nintendo moved into the video arcade game industry in 1978 which produced little success. It was not until Nintendo launched the Game & Watch in 1980, (a hand held video game series developed by Yokoi) and the release of Donkey Kong in 1981, which was designed by Miyamoto, that Nintendo began to see worldwide success and a huge boost in profits.
The Family Computer, or the Famicom as it was more commonly called, was launched in 1983 in Japan with ports of its most popular arcade titles. The system launched in North America as the Nintendo Entertainment System, and was accompanied by Super Mario Bros., the best-selling video game of all time. The Nintendo Entertainment System was superseded by the Super Famicom, known outside Japan as the Super Nintendo Entertainment System ( SNES). The Nintendo 64, most notable for its 3D graphics capabilities, introduced the analog stick and multi player for up to four players instead of two. The Nintendo Game Cube followed, and was the first Nintendo system to use optical disc storage instead of cartridges. The most recent home console, the Wii, uses motion sensing controllers and has on line functionality, used for services such as Nintendo Wi-Fi Connection, Virtual Console and Wii Ware.
Nintendo's hand held video game market grew in parallel with its home console counterpart. After the Game & Watch, hand-held development continued with the Game Boy, followed soon after by the Super Game Boy and Game Boy Color, each differing in minor aspects. The Game Boy continued for more than a decade until the release of the Game Boy Advance, featuring technical specifications similar to the SNES. The Game Boy Advance SP, a front lit, flip-screen version with a lighted screen, introduced a rechargeable built-in battery that replaced the AA batteries of its predecessors. The most recent Nintendo hand-held console is the Nintendo DS which utilizes two screens, the bottom of which is a touchscreen. It also offers online functionality, and possesses technical power similar to that of the Nintendo 64.
Today, Nintendo Company Ltd. is the longest-surviving video game console manufacturer to date and is considered one of " The Big 3" in the gaming industry alongside Microsoft and Sony.
The Nintendo Logo
In 2006 Nintendo began using a gray logo, instead of it's traditional red logo. In 2008 Nintendo issued a press release asking media publications to stop using the traditional red logo, and to use the up to date gray logo.
Classic red Nintendo Logo
The new Nintendo logo in use since 2006
| Company Name | Nintendo |
| Street Address | 4820 150th Ave NE |
| City | Redmond |
| State | Washington |
| Country | USA |
| Website | http://www.nintendo.com/ |
| Contact Email | |
| Phone Number | 1-800-255-3700 |
| Date Founded | Sept. 23, 1889 |
| Count of Games Published | 687 |
| Count of Games Developed | 127 |
| Aliases |
|
Mario first in Donkey Kong |
169
|
|
Luigi first in Mario Bros. |
100
|
|
Princess Peach first in Super Mario Bros. |
99
|
|
Bowser first in Super Mario Bros. |
90
|
|
Toad first in Super Mario Bros. |
78
|
|
Yoshi first in Super Mario World |
77
|
|
Donkey Kong first in Donkey Kong Jr. |
73
|
|
Wario first in Super Mario Land 2: 6 Golden Coins |
69
|
|
Boo first in Super Mario Bros. 3 |
62
|
|
Lakitu first in Super Mario Bros. |
57
|
| See all » |
