actually this happens to everything that just came out. it is more expensive to make it then to sell it. things can cost $500 to make but will sell for like $300. it would be to risky to sell something that cost more to sell then to make.
xbox 360 loses $121 each 360
http://www.engadget.com/2005/11/24/so-whats-microsoft-really-losing-on-the-xbox-360/
nintendo actually makes $6 from each wii
http://kotaku.com/5100646/so-how-much-money-does-nintendo-make-from-each-wii-sold
PlayStation 3
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